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The Dean Graziosi 8-Figure Launch Formula
Nick Dougherty • May 17, 2024
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Introduction to the Dean Graziosi 8-Figure Formula

In the competitive world of Martial Arts, business owners are constantly seeking innovative strategies to elevate their schools and maximize profitability. One powerful strategy that stands out is the Dean Graziosi 8-Figure Formula. This comprehensive blueprint is designed to help Martial Arts school owners achieve substantial revenue growth by engaging potential clients, building trust, and converting leads into loyal customers.

Community & Courses

Building a strong sense of community and offering valuable courses is crucial for retaining clients and nurturing loyalty. By creating a supportive environment around your Martial Arts school, you can encourage engagement and benefit from word-of-mouth referrals.


Creating a Supportive Community

One key aspect of the formula is the emphasis on creating a strong sense of community and providing valuable courses. By fostering a supportive community around your Martial Arts school, you are not only retaining clients but also encouraging engagement and word-of-mouth referrals. This sense of belonging can significantly impact the loyalty and satisfaction levels of your students.


Offering Valuable Courses

In addition to community building, offering valuable courses is essential in keeping your students engaged and motivated. Consider providing bonus training sessions that offer additional value, such as advanced techniques, specialized workshops, or even bringing in guest instructors. These offerings not only enrich the learning experience but also showcase your commitment to providing top-notch education.


Encouraging Engagement and Referrals

An integral part of the formula is to encourage engagement and referrals among your student base. By fostering a sense of camaraderie and mutual support, you can create a positive environment that propels growth. Encourage your students to engage with each other, participate in events, and refer their friends and family to your school. Word-of-mouth referrals can be a powerful tool in expanding your reach and attracting new students.


By incorporating these strategies into your Martial Arts business, you can leverage the Dean Graziosi 8-Figure Formula to drive growth, foster community, and ultimately position your school for long-term success.

Bonus Training

Offering bonus training sessions can add extra value for your students and help keep them engaged. This can include sharing advanced techniques, hosting specialized workshops, or inviting guest instructors for unique perspectives. Enhancing the value for your students by offering bonus training sessions is key to keeping them engaged and satisfied. Consider providing advanced techniques, specialized workshops, or guest instructor sessions to provide additional value.


Providing Advanced Techniques

Introducing advanced techniques in your Martial Arts classes can challenge your students to grow and improve their skills. By offering specialized training sessions that focus on refining techniques or exploring new forms, you can cater to students who are eager to take their practice to the next level. This not only enhances the learning experience but also keeps your students engaged and motivated to continue their Martial Arts journey.


Specialized Workshops and Guest Instructors

Organizing specialized workshops and inviting guest instructors can bring fresh perspectives and insights to your Martial Arts school. Workshops focusing on specific aspects of Martial Arts, such as self-defense techniques or weapon training, can attract students looking to expand their knowledge. Additionally, hosting guest instructors who are experts in their field can offer unique learning opportunities and inspire your students to broaden their horizons.


Incorporating these bonus training elements into your Martial Arts school can not only add significant value for your students but also contribute to the growth and success of your business. By continuously seeking ways to enhance the learning experience and provide exceptional opportunities for your students, you are investing in the long-term success of your school and creating a thriving community of dedicated Martial Arts enthusiasts.

Offer (Free Trial / $997)

In the competitive world of Martial Arts, business owners like you are always looking for innovative strategies to elevate your schools and maximize profitability. One powerful strategy that can help you achieve these goals is implementing the below Dean Graziosi Formula & creating a compelling offer. An enticing offer can make a significant difference in attracting new students to your Martial Arts school. You may opt to provide a free trial to entice potential clients or present a premium package priced at $997, which includes exclusive training and personalized coaching.


This can be a game-changer for attracting new students. You might consider providing a free trial to entice potential clients or presenting a premium package priced at $997, offering exclusive training and personalized coaching.

Understanding the Dean Graziosi 8-Figure Formula

The Dean Graziosi 8-Figure Formula is a comprehensive blueprint designed to help businesses achieve substantial revenue growth. It focuses on systematic steps and structured events to engage potential clients, build trust, and convert leads into loyal customers. For Martial Arts school owners, this formula can be adapted to create compelling events and marketing campaigns that resonate with their target audience.

Step 1: Planning and Groundwork

Before launching any campaign, it's crucial to lay a solid foundation. This involves understanding your audience, setting clear goals, and preparing the necessary resources. For Martial Arts schools, this could mean gathering a comprehensive list of potential leads, crafting tailored messages, and preparing engaging content that highlights the benefits of Martial Arts training.


Step 2: Engaging Content Creation

Creating engaging and valuable content is key to capturing the interest of your audience. Dean Graziosi emphasizes the importance of informative and captivating content that addresses the needs and concerns of your potential clients.


Step 4: Launch Your Event & Build Hype

After the initial launch / announcement, maintaining engagement and building a community is vital. Follow-up with potential clients through:

  • Email & SMS Campaigns: Send personalized emails to keep them informed and engaged. Filter your list so that you can track.

  • Social Media: Send personalized messages, post your engaging content creation you just created, and message everyone who likes or engages with your launch post(s). Those are leads in disguise!

  • Share Social Proof: Share success stories and testimonials from your students & make sure they will be at the event so that people can meet these people who got transformations.

  • Bonus Days: Offer an additional training session or event to keep the momentum going.


Step 3: Structured 3-Day Live Event

Day 1 Live Event: Why this, Why them, Why now, What will happen:

Focus on explaining the benefits of Martial Arts, why your school is the best choice, why now is the opportune moment to start, and what participants can expect from the training.


Day 2 Live Event

Secure the Yes by addressing concerns, highlighting your offer, and introducing a special guest for insights and motivation. On the second day, concentrate on resolving client concerns, presenting your offer, and featuring a special guest for added inspiration.


Day 3 Live Event

On the final day of the live event series, ensure to recap key sessions, address any lingering objections, reintroduce enrollment packages, and unveil the bonus day alongside the forthcoming support and training schedule for the next four days. By integrating the Dean Graziosi 8-Figure Formula into your marketing endeavors, you can draw in new students, cultivate enduring connections, and nurture substantial growth for your Martial Arts school. Embrace this formula, customize it to your specific requirements, and observe your school flourish.


Day 4 - Replay

If you missed the live event and want to watch it later, having a video of the show lets everyone see it and join in.


Day 5 - FAQ Day

Taking 30 minutes to review the FAQ can effectively address any lingering doubts and offer clarity. In the realm of running a thriving Martial Arts school, trust-building and concern resolution are pivotal. Responding to Frequently Asked Questions (FAQs) and showcasing Testimonials and Success Stories are key to establishing credibility and highlighting the value of your services.


Answering Frequently Asked Questions

As a Martial Arts school owner, it's essential to anticipate the common queries and doubts that potential students may have. By providing clear and concise answers to FAQs, you not only address concerns but also demonstrate your expertise and commitment to customer satisfaction.

  • Transparency: Be transparent in addressing questions about pricing, class schedules, training techniques, and safety measures. This transparency builds trust with prospective students.

  • Accessibility: Make it easy for individuals to reach out with questions by offering multiple channels of communication such as email, phone, or in-person consultations.

  • Comprehensive Information: Ensure that your website and promotional materials contain detailed information about your programs, instructors, facilities, and any prerequisites for joining.


Day 6 - Social Proof Day

See how others are using it already. Sharing testimonials and success stories from your current students showcases the effectiveness of your training programs and builds trust with potential clients.



​​Sharing Testimonials and Success Stories

Testimonials and Success Stories serve as powerful tools to showcase the positive impact of your Martial Arts school on current and past students. They provide social proof and build confidence in potential enrollees about the quality of your training programs.


  1. Real-Life Experiences: Share authentic stories of students who have benefited from your classes, improved their skills, or achieved personal growth through Martial Arts training.

  2. Video Testimonials: Consider creating video testimonials where students express their journey, share their achievements, and recommend your school to others. Visual content has a strong impact on viewers.

  3. Success Metrics: Highlight specific achievements such as competition wins, belt advancements, or character development milestones to illustrate the tangible results of your coaching.


By leveraging FAQs and Social Proof effectively, you can build a trustworthy reputation for your Martial Arts school, address concerns proactively, and inspire confidence in prospective students. Remember, clear communication and authentic storytelling are key to establishing lasting relationships with your community.


24 Hour Close Day

Summarize and conclude the sale. Recap the event, highlighting the advantages and value of your offer to convert potential clients effectively. Revisiting the entire occasion on the 24 Hour Close Day, while emphasizing the benefits and value of your offer, can aid in converting potential clients.


Bonus Day / Implementation Day - 45 minutes:

Wrapping up the series with a 45-minute implementation day on Bonus Day, where you lead new participants through the initial stages of their training journey, sets them up for success.

7 Unique & Low-Cost Martial Arts Valentine’s Day Promotions to Get New Students

By Nick Dougherty • February 12, 2025
Valentine’s Day isn’t just about romance—it’s about connection, confidence, and commitment. Use this holiday as an opportunity to bring new students in with these low-cost, high-impact ideas that align with your martial arts studio’s mission. 1. “Heart of a Warrior” Parent & Child Free Class 💡 Concept: Promote bonding and discipline by inviting parents to train with their kids for free on Valentine’s Day. 🎯 Why It Works: Many parents want meaningful quality time with their kids. This class builds connection while showcasing your program. ✅ How to Execute: • Offer a one-day “Heart of a Warrior” family training session where parents and kids train together. • Make it interactive with fun drills, teamwork exercises, and life lessons on love through leadership and protection. • Give attending families a special offer if they enroll together. 2. “Bring Your Bestie” Buddy Pass 💡 Concept: Offer existing students a free pass for their friend to train with them for one week. 🎯 Why It Works: Friends training together increases commitment and fun, leading to a higher retention rate. ✅ How to Execute: • Give out limited-time “Bestie Buddy Passes” leading up to Valentine’s Day. • Create a friendly competition where the pair with the most classes attended wins a small prize (sticker, wristband, etc.). • End the week with a Bestie Belt Challenge—a fun drill where they help each other succeed. 3. “Protect Your Loved Ones” Self-Defense Seminar 💡 Concept: Host a free community self-defense workshop themed around protecting the people you love. 🎯 Why It Works: This empowers parents, kids, and couples, showing that martial arts isn’t just about fighting—it’s about keeping loved ones safe. ✅ How to Execute: • Keep it basic and engaging (situational awareness, escape drills, etc.). • Promote with “Who Would You Protect?” messaging—have people tag loved ones to attend together. • Offer attendees a discounted membership if they enroll as a duo (parent/child, siblings, friends). 4. “Love Yourself, Train for Free” Challenge 💡 Concept: Focus on self-love and self-improvement with a 7-day free challenge for new students. 🎯 Why It Works: February is prime time for goal-setting and personal development, especially after failed New Year’s resolutions. ✅ How to Execute: • Challenge runs for one week, including one free class and a simple at-home challenge (push-ups, mindfulness, journaling). • Use a special challenge tracker—those who complete all tasks get a free trial extension or discounted enrollment. • Promote the idea that “the best Valentine is YOU”—train for self-confidence and discipline. 5. “Power Couples” Valentine’s Day Sparring Event 💡 Concept: Create a fun couples event where partners train together in a lighthearted martial arts class. 🎯 Why It Works: Couples who train together stay together! This is a fun, unique date idea that gets them hooked on training. ✅ How to Execute: • Offer a free couple’s class with basic partner drills, pad work, and a mini-competition. • Keep it light and fun, adding partner teamwork exercises like helping each other perfect a kick. • Offer a discounted rate for couples who sign up together (or let one enroll and their partner train for free for a month). 6. “Warrior’s Heart” Valentine’s Day Card Giveaway 💡 Concept: Create custom martial arts-themed Valentine’s cards for students to hand out to their friends. 🎯 Why It Works: It’s an organic referral strategy—students naturally invite friends while sharing something fun. ✅ How to Execute: • Print simple custom cards that say “Train with me for FREE!” and include a guest pass. • Have kids hand them out at school, to teammates, or at other activities. • Offer a raffle entry for every friend that redeems a pass. 7. “Love the Journey” Social Media Giveaway 💡 Concept: Run a social media giveaway where people share what they love about martial arts for a chance to win a free month of training. 🎯 Why It Works: Encourages engagement and word-of-mouth marketing while getting new prospects interested. ✅ How to Execute: • Post: “Tell us what you LOVE about martial arts in the comments for a chance to win a free month!” • Require them to tag 2 friends (expands your reach). • Pick one winner at random, but offer all participants a limited-time discount to join. Final Thought: The Key is Engagement, Not Cost GRAB YOUR GRAPHICS HERE

The First 100 Days of Customer Shock: The Ultimate Retention Guide for Martial Arts Studios

By Nick Dougherty • February 11, 2025
Why the First 100 Days Matter The first 100 days of a new student’s journey will determine whether they become a lifelong member or just another drop-off. The goal is to blow their minds at every step—showing them they made the right decision, reinforcing their commitment, and ensuring they experience everything they were promised as a lead. This isn’t just onboarding. This is a full-blown experience designed to create unstoppable loyalty. PHASE 1: THE IMMEDIATE IMPACT (Days 1-7) Objective: Make them feel like they joined something special. ✅ Day 1: The Red Carpet Welcome Personalized welcome video from the head instructor. Studio tour if not already given. Exclusive "Welcome to the Family" package (shirt, wristband, or special badge). Immediate invite to the Private Member Community (Facebook group, WhatsApp, etc.). First class follow-up: "How was your first session? Anything we can help with?" ✅ Day 2-3: The Commitment Reminder Send an email/SMS reminding them WHY they joined and the transformation ahead. Video of success stories from students just like them. Assign an accountability partner (a senior student or coach check-in system). ✅ Day 4-7: Reinforce Their Decision "Your first week down! Here’s what’s next!" email with milestones ahead. Share a "What to Expect in Month 1" roadmap. Offer a personalized challenge (ex: "Earn your first stripe by Day 30"). Midweek check-in from an instructor: "How are you feeling so far?" PHASE 2: CREATING MASSIVE VALUE (Days 8-30) Objective: Show them they’re getting MORE than they expected. ✅ Day 8-10: The First WIN Challenge Encourage them to share their experience in the private group. Offer their first milestone challenge (ex: "Show up 3 times this week = reward!"). ✅ Day 14: Shock & Awe Gift Surprise them with a free training resource, exclusive content, or VIP access to a special class. "We appreciate you! Here’s something extra for your commitment." ✅ Day 21: Unlock the Next Level First milestone review (personal feedback on progress). Reminder of why they started. Personal invite to something exclusive (a seminar, VIP event, or extra class). ✅ Day 30: "Your First 30 Days – Look at You Now!" A personal message celebrating their 30-day achievement. Highlight growth, progress, and improvements. "What’s Next?" preview of their next 30 days. A customized training plan for their next month. PHASE 3: BUILDING STRONG CONNECTIONS (Days 31-60) Objective: Deepen their ties to the community and future vision. ✅ Day 35-40: Invite-Only Challenge Special event or seminar for new students only. A buddy pass to bring a friend/family member. "Training isn’t just about the body—it’s about the tribe!" ✅ Day 45: Personal Progress Call 1-on-1 progress check-in. Adjust training goals based on feedback. "Here’s where you’re crushing it! Here’s where we’ll level up!" ✅ Day 50-55: Leadership Exposure Introduce them to a senior member or coach for a mentorship-style talk. "You’re past the beginner phase—time to start thinking bigger!" ✅ Day 60: The Family Bonding Experience Host a "Bring Your Family to Class" session. Strengthen outside support from their personal circles. Cement their feeling that they’re part of something bigger. PHASE 4: CEMENTING THEIR FUTURE (Days 61-100) Objective: Transform them from a student into a lifelong warrior. ✅ Day 65-70: "Why I Train" Reflection Have them write or record a video on what martial arts has done for them so far. Post in the community group to inspire others. ✅ Day 75: Special Advancement Opportunity A unique training opportunity (early testing invite, exclusive sparring session, etc.). "Not everyone gets this. You’ve EARNED it." ✅ Day 85-90: The Next-Level Commitment Offer an upgraded membership, private coaching, or leadership path. "You’re no longer just starting out. It’s time to level up!" ✅ Day 100: "You Made It – What’s Next?" Celebrate their journey and cement long-term retention. Special gift, recognition, or badge of honor for completing 100 days. Personal invite to become a mentor for new students . "You’re no longer a new student. You’re a part of this for LIFE." Why This Works 🔥 Most gyms & studios focus only on getting members, NOT keeping them. This system ensures they feel valued, engaged, and constantly progressing. 🔥 People don’t quit when they’re deeply connected to the community. These first 100 days create that connection. 🔥 By constantly reinforcing the value, members won’t second-guess their decision. Instead, they’ll be telling their friends and family to join! This isn’t just an onboarding process—it’s customer shock & awe. The result? More loyalty, fewer cancellations, and a thriving studio.  YOUR NEXT MOVE: Implement this 100-day shock system in your studio and start turning new leads into lifelong warriors. 👊🔥

The Ultimate IG Reels Framework: How to Stay Consistent & Win

By Nick Dougherty • February 11, 2025
Why Most People Fail at Reels Creating Reels isn’t hard. Staying organized, consistent, and strategic is where most fail. This framework will help you build an effective Reels system that keeps your content sharp, engaging, and results-driven. 1. The Doc of Truth – Your Reels Blueprint Before making content, define your core message so every Reel aligns with your brand. Answer these questions: What is the purpose of your videos? What do you stand for? What do you stand against? Where are you taking people? What makes you unique? Who can back up what you say? What are people getting from you? Would anyone share your video? When they go to your IG page, can you turn a glance into a stare? Is there an easy way for new followers to get started? 2. Who Is Making the Reels? This is your TV show. Think about: Who is behind the production? It’s not about volume—it’s about context and clarity. Thumbnails should stand out and look unique. 3. Make 7-10 Reels at a Time Batch content creation to stay ahead. Then distribute across platforms. 4. One-Take vs. Multiple Takes One-take videos = Fast, raw, real. Multiple takes = More polished, but more time-consuming and expensive. 5. You Can’t Afford to Make Them Yourself It takes too long to shoot, edit, and post everything solo. Hire a content team or use a streamlined system. 6. Look Like a Pro High-quality visuals and sound matter. Keep branding consistent across Reels. 7. Every Video Should Follow a Framework Use proven formulas to make Reels engaging and effective. 7 Reasons Your Business Needs Reels More Reach: Instagram favors Reels, pushing them to new audiences. Higher Engagement: Short-form video captures attention faster. Better Brand Trust: Video builds deeper connections than images. Lead Generation: Reels turn viewers into followers, then customers. Algorithm Boost: IG rewards accounts that consistently post Reels. Shareable Content: Easy for followers to spread your message. SEO & Discoverability: Reels show up in search results, getting you found faster. 5 Other Ways to Use Reels & Where to Distribute Post to Facebook Reels – Expands reach to another massive audience. Upload as YouTube Shorts – Capitalize on YouTube’s push for short-form content. TikTok Reposts – Repurpose Reels onto TikTok for more engagement. Website Integration – Add Reels to your website to boost credibility. Email Marketing – Embed Reels in emails to keep subscribers engaged.  🔥 10 Instagram Reels Frameworks (Used by Top Creators) These frameworks are designed to grab attention, drive engagement, and increase reach . Hook → Teach → CTA (Call to Action) Start with an attention-grabbing question or statement. Teach a valuable tip in a concise way. End with a CTA (e.g., “Follow for more!” or “Comment below!”). Before & After Transformation Show a "before" state (struggling with a technique, fitness level, or skill). Transition to the "after" (mastering the technique, improvement, or success story). Challenge-Based Reels Introduce a martial arts challenge (e.g., “Try this kick combo!”). Show how to do it. Invite viewers to try and tag your studio. Behind-the-Scenes (BTS) Content Give a sneak peek into classes, instructor prep, or student training. Keep it raw and engaging (students sweating, sparring, celebrating wins). Reaction or Duet-Style Reels React to trending martial arts clips, fails, or highlights. Add your expert commentary or humor. Fast-Paced Montage with Music A mix of training shots, sparring, and students in action. Use high-energy music and quick transitions. “Mistakes to Avoid” Format Show a common mistake in martial arts. Explain why it's wrong. Demonstrate the correct way. “POV” (Point of View) Style Example: “POV: You just signed up for your first martial arts class.” Show the experience from a new student’s eyes. Storytelling (Personal Journey or Student Testimonial) Share a powerful transformation story (yours or a student’s). Use captions or voiceover to tell the story. “Listicle” (X Tips in X Seconds) Example: “3 Mistakes That Are Holding Back Your Kicks” Quick, informative, and engaging. 🥋 10 Instagram Reels Topics for Martial Arts Studio Owners These topics are designed to attract new students, engage the community, and build authority . “Why Every Kid Should Learn Martial Arts” Benefits like discipline, confidence, and self-defense. “3 Self-Defense Moves Everyone Should Know” Demonstrate easy-to-learn techniques. “How to Throw a Perfect Kick (Common Mistakes)” Teach proper form in an engaging way. “What to Expect in Your First Martial Arts Class” Ease the nerves of potential students. “My Biggest Martial Arts Fail (And What I Learned)” Share a personal or funny moment to build relatability. “Best Warm-Up for Fighters & Martial Artists” A quick and effective warm-up routine. “Student of the Month Highlight” Celebrate a student’s progress and dedication. “The #1 Myth About Martial Arts (Debunked)” Address common misconceptions like “Martial arts is just for fighters.” “How Martial Arts Can Help You in Real Life” Talk about confidence, focus, and discipline. “Funniest Things We Hear as Martial Arts Instructors” Share hilarious questions or comments from students. Final Thought Reels are non-negotiable for business growth. Stay consistent, follow the framework, and use Reels strategically to attract, engage, and convert your audience across multiple platforms. Get filming and start winning! 🎥🔥
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