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High Ticket Coaching: A Comprehensive Guide for Coaches & Clients
Nick Dougherty • April 24, 2024

This blog post provides a detailed overview of high ticket coaching and how it can benefit both coaches and clients.

What is High Ticket Coaching?


Welcome to the world of high ticket coaching, where transformative experiences are tailor-made for individuals who are committed to reaching new heights in their personal and professional lives. This elite form of coaching goes beyond the standard offerings to provide a premium service that is designed to deliver exceptional value and ensure significant results. Let's dive into the key components that define high ticket coaching:


Offering Premium Coaching Services at a Higher Price Point


At the core of high ticket coaching is the concept of offering premium services at a higher price point. This elevated pricing structure reflects the bespoke nature of the coaching experience and the commitment of both the coach and the client to achieving outstanding outcomes. By investing in high ticket coaching, clients signal their dedication to their personal or professional development and their readiness to embark on a journey of growth and transformation.


Targeting Clients Invested in Personal or Professional Development


High ticket coaching is not for everyone. It is specifically tailored for individuals who are serious about investing in their personal or professional growth. These clients are committed to taking the necessary steps to enhance their skills, overcome challenges, and unlock their full potential. By targeting clients who are deeply invested in their development, high ticket coaches can focus on providing the highest level of support and guidance.


Providing Personalized, One-on-One Support


One of the key distinguishing features of high ticket coaching is the provision of personalized, one-on-one support. Unlike group coaching or online courses, high ticket coaching offers a unique opportunity for clients to work closely with their coach and receive tailored guidance that is specific to their individual needs and goals. This personalized approach allows for deep exploration, meaningful breakthroughs, and sustained progress towards desired outcomes.


Including Additional Resources and Support


High ticket coaching often goes above and beyond traditional coaching services by providing additional resources and support to clients. These resources may include access to exclusive tools, networks, or events that are designed to enhance the coaching experience and facilitate even greater growth and development. By offering comprehensive support, high ticket coaches ensure that their clients have everything they need to succeed.


Focus on Delivering High Value and Achieving Significant Results


Ultimately, the focus of high ticket coaching is on delivering high value and helping clients achieve significant results. This form of coaching is results-oriented and outcome-driven, with a clear emphasis on tangible progress and measurable success. Through a combination of personalized support, additional resources, and a commitment to excellence, high ticket coaches empower their clients to make meaningful changes, realize their ambitions, and create lasting impact in their lives.


Benefits of High Ticket Coaching


Coaches can earn a higher income by working with fewer clients at a time.

One of the major advantages of high ticket coaching is that coaches have the opportunity to earn a substantial income by working with a smaller number of clients. By charging premium prices for their services, coaches can generate significant revenue from just a handful of clients. This not only allows them to focus more time and attention on each individual but also provides them with the financial stability to invest in their own growth and development as a coach.


Clients are more committed and motivated to see results due to the higher investment.

When clients make a substantial financial investment in their personal development through high ticket coaching, they are more likely to be committed and motivated to see tangible results. The higher cost of the coaching program creates a sense of accountability and urgency for clients to take action and make meaningful changes in their lives. This increased commitment often leads to a higher level of engagement and a greater willingness to overcome challenges and obstacles along the way.


Coaches can provide more personalized attention and support to each client.

Unlike traditional coaching models where coaches may work with a large number of clients simultaneously, high ticket coaching allows coaches to offer more personalized attention and support to each individual. By working with a smaller client base, coaches can tailor their coaching approach to meet the specific needs and goals of each client, ensuring a more customized and impactful coaching experience. This level of personalized support can result in deeper insights, faster progress, and a stronger client-coach relationship.


Clients often experience faster and more significant progress towards their goals.

The focused and intensive nature of high ticket coaching often leads to clients experiencing faster and more significant progress towards their goals. With regular one-on-one sessions, ongoing support, and targeted strategies, clients are able to make breakthroughs and achieve milestones at an accelerated pace. The high level of accountability, guidance, and feedback provided by the coach can empower clients to overcome limitations, identify opportunities, and stay on track towards realizing their aspirations.


High ticket coaching can lead to long-term, transformative changes in clients' lives.

One of the most impactful aspects of high ticket coaching is its potential to facilitate long-term, transformative changes in clients' lives. By investing in a premium coaching program, clients are not only committing to achieving immediate goals but also to making lasting behavioral and mindset shifts that can reshape their entire outlook and way of being. The deep level of exploration, reflection, and action that high ticket coaching facilitates has the power to create profound and sustainable transformations that extend far beyond the coaching relationship.


How to Start a High Ticket Coaching Business


Welcome to the world of high ticket coaching! Starting a high-end coaching business can be a rewarding venture both financially and personally. In this guide, we will walk you through the essential steps to kickstart your journey as a top high ticket coach.


Identify Your Niche and Target Market


First and foremost, it's crucial to identify your niche and target market for high ticket coaching services. Consider your expertise, passion, and the specific problem you want to help clients solve. By narrowing down your focus, you can tailor your coaching program to meet the needs of your ideal clients effectively.


Develop a Unique Value Proposition


Once you've defined your niche, the next step is to develop a unique value proposition for your coaching program. Clearly outline the benefits clients will gain from working with you and what sets your coaching services apart from the competition. A compelling value proposition will attract high-end clients who are willing to invest in your expertise.


Set Your Pricing Strategy


When it comes to pricing your high ticket coaching services, it's essential to align your rates with the value you provide and the results you can help clients achieve. Conduct market research to understand industry standards and determine a pricing strategy that reflects the premium nature of your coaching program. Remember, pricing is a reflection of your worth as a coach.


Create a Marketing Plan


To attract high-end clients, you need a solid marketing plan that showcases your expertise and positions you as a leader in your field. Utilize digital marketing channels such as social media, content marketing, and email campaigns to reach your target audience. Highlight your success stories, client testimonials, and credentials to build credibility and trust with potential clients.


Deliver Exceptional Results


Ultimately, your success as a high ticket coach hinges on your ability to deliver exceptional results and value to your clients. Focus on providing personalized coaching sessions, actionable insights, and continuous support to help clients achieve their goals. By consistently exceeding expectations, you will build a reputation as a top high ticket coach and attract more clients through word-of-mouth referrals.


Starting a high ticket coaching business involves identifying your niche, developing a unique value proposition, setting a strategic pricing strategy, creating an effective marketing plan, and delivering exceptional results to build a stellar reputation in the coaching industry.

By Nick Dougherty February 12, 2025
Valentine’s Day isn’t just about romance—it’s about connection, confidence, and commitment. Use this holiday as an opportunity to bring new students in with these low-cost, high-impact ideas that align with your martial arts studio’s mission. 1. “Heart of a Warrior” Parent & Child Free Class 💡 Concept: Promote bonding and discipline by inviting parents to train with their kids for free on Valentine’s Day. 🎯 Why It Works: Many parents want meaningful quality time with their kids. This class builds connection while showcasing your program. ✅ How to Execute: • Offer a one-day “Heart of a Warrior” family training session where parents and kids train together. • Make it interactive with fun drills, teamwork exercises, and life lessons on love through leadership and protection. • Give attending families a special offer if they enroll together. 2. “Bring Your Bestie” Buddy Pass 💡 Concept: Offer existing students a free pass for their friend to train with them for one week. 🎯 Why It Works: Friends training together increases commitment and fun, leading to a higher retention rate. ✅ How to Execute: • Give out limited-time “Bestie Buddy Passes” leading up to Valentine’s Day. • Create a friendly competition where the pair with the most classes attended wins a small prize (sticker, wristband, etc.). • End the week with a Bestie Belt Challenge—a fun drill where they help each other succeed. 3. “Protect Your Loved Ones” Self-Defense Seminar 💡 Concept: Host a free community self-defense workshop themed around protecting the people you love. 🎯 Why It Works: This empowers parents, kids, and couples, showing that martial arts isn’t just about fighting—it’s about keeping loved ones safe. ✅ How to Execute: • Keep it basic and engaging (situational awareness, escape drills, etc.). • Promote with “Who Would You Protect?” messaging—have people tag loved ones to attend together. • Offer attendees a discounted membership if they enroll as a duo (parent/child, siblings, friends). 4. “Love Yourself, Train for Free” Challenge 💡 Concept: Focus on self-love and self-improvement with a 7-day free challenge for new students. 🎯 Why It Works: February is prime time for goal-setting and personal development, especially after failed New Year’s resolutions. ✅ How to Execute: • Challenge runs for one week, including one free class and a simple at-home challenge (push-ups, mindfulness, journaling). • Use a special challenge tracker—those who complete all tasks get a free trial extension or discounted enrollment. • Promote the idea that “the best Valentine is YOU”—train for self-confidence and discipline. 5. “Power Couples” Valentine’s Day Sparring Event 💡 Concept: Create a fun couples event where partners train together in a lighthearted martial arts class. 🎯 Why It Works: Couples who train together stay together! This is a fun, unique date idea that gets them hooked on training. ✅ How to Execute: • Offer a free couple’s class with basic partner drills, pad work, and a mini-competition. • Keep it light and fun, adding partner teamwork exercises like helping each other perfect a kick. • Offer a discounted rate for couples who sign up together (or let one enroll and their partner train for free for a month). 6. “Warrior’s Heart” Valentine’s Day Card Giveaway 💡 Concept: Create custom martial arts-themed Valentine’s cards for students to hand out to their friends. 🎯 Why It Works: It’s an organic referral strategy—students naturally invite friends while sharing something fun. ✅ How to Execute: • Print simple custom cards that say “Train with me for FREE!” and include a guest pass. • Have kids hand them out at school, to teammates, or at other activities. • Offer a raffle entry for every friend that redeems a pass. 7. “Love the Journey” Social Media Giveaway 💡 Concept: Run a social media giveaway where people share what they love about martial arts for a chance to win a free month of training. 🎯 Why It Works: Encourages engagement and word-of-mouth marketing while getting new prospects interested. ✅ How to Execute: • Post: “Tell us what you LOVE about martial arts in the comments for a chance to win a free month!” • Require them to tag 2 friends (expands your reach). • Pick one winner at random, but offer all participants a limited-time discount to join. Final Thought: The Key is Engagement, Not Cost GRAB YOUR GRAPHICS HERE
By Nick Dougherty February 11, 2025
Why the First 100 Days Matter The first 100 days of a new student’s journey will determine whether they become a lifelong member or just another drop-off. The goal is to blow their minds at every step—showing them they made the right decision, reinforcing their commitment, and ensuring they experience everything they were promised as a lead. This isn’t just onboarding. This is a full-blown experience designed to create unstoppable loyalty. PHASE 1: THE IMMEDIATE IMPACT (Days 1-7) Objective: Make them feel like they joined something special. ✅ Day 1: The Red Carpet Welcome Personalized welcome video from the head instructor. Studio tour if not already given. Exclusive "Welcome to the Family" package (shirt, wristband, or special badge). Immediate invite to the Private Member Community (Facebook group, WhatsApp, etc.). First class follow-up: "How was your first session? Anything we can help with?" ✅ Day 2-3: The Commitment Reminder Send an email/SMS reminding them WHY they joined and the transformation ahead. Video of success stories from students just like them. Assign an accountability partner (a senior student or coach check-in system). ✅ Day 4-7: Reinforce Their Decision "Your first week down! Here’s what’s next!" email with milestones ahead. Share a "What to Expect in Month 1" roadmap. Offer a personalized challenge (ex: "Earn your first stripe by Day 30"). Midweek check-in from an instructor: "How are you feeling so far?" PHASE 2: CREATING MASSIVE VALUE (Days 8-30) Objective: Show them they’re getting MORE than they expected. ✅ Day 8-10: The First WIN Challenge Encourage them to share their experience in the private group. Offer their first milestone challenge (ex: "Show up 3 times this week = reward!"). ✅ Day 14: Shock & Awe Gift Surprise them with a free training resource, exclusive content, or VIP access to a special class. "We appreciate you! Here’s something extra for your commitment." ✅ Day 21: Unlock the Next Level First milestone review (personal feedback on progress). Reminder of why they started. Personal invite to something exclusive (a seminar, VIP event, or extra class). ✅ Day 30: "Your First 30 Days – Look at You Now!" A personal message celebrating their 30-day achievement. Highlight growth, progress, and improvements. "What’s Next?" preview of their next 30 days. A customized training plan for their next month. PHASE 3: BUILDING STRONG CONNECTIONS (Days 31-60) Objective: Deepen their ties to the community and future vision. ✅ Day 35-40: Invite-Only Challenge Special event or seminar for new students only. A buddy pass to bring a friend/family member. "Training isn’t just about the body—it’s about the tribe!" ✅ Day 45: Personal Progress Call 1-on-1 progress check-in. Adjust training goals based on feedback. "Here’s where you’re crushing it! Here’s where we’ll level up!" ✅ Day 50-55: Leadership Exposure Introduce them to a senior member or coach for a mentorship-style talk. "You’re past the beginner phase—time to start thinking bigger!" ✅ Day 60: The Family Bonding Experience Host a "Bring Your Family to Class" session. Strengthen outside support from their personal circles. Cement their feeling that they’re part of something bigger. PHASE 4: CEMENTING THEIR FUTURE (Days 61-100) Objective: Transform them from a student into a lifelong warrior. ✅ Day 65-70: "Why I Train" Reflection Have them write or record a video on what martial arts has done for them so far. Post in the community group to inspire others. ✅ Day 75: Special Advancement Opportunity A unique training opportunity (early testing invite, exclusive sparring session, etc.). "Not everyone gets this. You’ve EARNED it." ✅ Day 85-90: The Next-Level Commitment Offer an upgraded membership, private coaching, or leadership path. "You’re no longer just starting out. It’s time to level up!" ✅ Day 100: "You Made It – What’s Next?" Celebrate their journey and cement long-term retention. Special gift, recognition, or badge of honor for completing 100 days. Personal invite to become a mentor for new students . "You’re no longer a new student. You’re a part of this for LIFE." Why This Works 🔥 Most gyms & studios focus only on getting members, NOT keeping them. This system ensures they feel valued, engaged, and constantly progressing. 🔥 People don’t quit when they’re deeply connected to the community. These first 100 days create that connection. 🔥 By constantly reinforcing the value, members won’t second-guess their decision. Instead, they’ll be telling their friends and family to join! This isn’t just an onboarding process—it’s customer shock & awe. The result? More loyalty, fewer cancellations, and a thriving studio.  YOUR NEXT MOVE: Implement this 100-day shock system in your studio and start turning new leads into lifelong warriors. 👊🔥
By Nick Dougherty February 11, 2025
Why Most People Fail at Reels Creating Reels isn’t hard. Staying organized, consistent, and strategic is where most fail. This framework will help you build an effective Reels system that keeps your content sharp, engaging, and results-driven. 1. The Doc of Truth – Your Reels Blueprint Before making content, define your core message so every Reel aligns with your brand. Answer these questions: What is the purpose of your videos? What do you stand for? What do you stand against? Where are you taking people? What makes you unique? Who can back up what you say? What are people getting from you? Would anyone share your video? When they go to your IG page, can you turn a glance into a stare? Is there an easy way for new followers to get started? 2. Who Is Making the Reels? This is your TV show. Think about: Who is behind the production? It’s not about volume—it’s about context and clarity. Thumbnails should stand out and look unique. 3. Make 7-10 Reels at a Time Batch content creation to stay ahead. Then distribute across platforms. 4. One-Take vs. Multiple Takes One-take videos = Fast, raw, real. Multiple takes = More polished, but more time-consuming and expensive. 5. You Can’t Afford to Make Them Yourself It takes too long to shoot, edit, and post everything solo. Hire a content team or use a streamlined system. 6. Look Like a Pro High-quality visuals and sound matter. Keep branding consistent across Reels. 7. Every Video Should Follow a Framework Use proven formulas to make Reels engaging and effective. 7 Reasons Your Business Needs Reels More Reach: Instagram favors Reels, pushing them to new audiences. Higher Engagement: Short-form video captures attention faster. Better Brand Trust: Video builds deeper connections than images. Lead Generation: Reels turn viewers into followers, then customers. Algorithm Boost: IG rewards accounts that consistently post Reels. Shareable Content: Easy for followers to spread your message. SEO & Discoverability: Reels show up in search results, getting you found faster. 5 Other Ways to Use Reels & Where to Distribute Post to Facebook Reels – Expands reach to another massive audience. Upload as YouTube Shorts – Capitalize on YouTube’s push for short-form content. TikTok Reposts – Repurpose Reels onto TikTok for more engagement. Website Integration – Add Reels to your website to boost credibility. Email Marketing – Embed Reels in emails to keep subscribers engaged.  🔥 10 Instagram Reels Frameworks (Used by Top Creators) These frameworks are designed to grab attention, drive engagement, and increase reach . Hook → Teach → CTA (Call to Action) Start with an attention-grabbing question or statement. Teach a valuable tip in a concise way. End with a CTA (e.g., “Follow for more!” or “Comment below!”). Before & After Transformation Show a "before" state (struggling with a technique, fitness level, or skill). Transition to the "after" (mastering the technique, improvement, or success story). Challenge-Based Reels Introduce a martial arts challenge (e.g., “Try this kick combo!”). Show how to do it. Invite viewers to try and tag your studio. Behind-the-Scenes (BTS) Content Give a sneak peek into classes, instructor prep, or student training. Keep it raw and engaging (students sweating, sparring, celebrating wins). Reaction or Duet-Style Reels React to trending martial arts clips, fails, or highlights. Add your expert commentary or humor. Fast-Paced Montage with Music A mix of training shots, sparring, and students in action. Use high-energy music and quick transitions. “Mistakes to Avoid” Format Show a common mistake in martial arts. Explain why it's wrong. Demonstrate the correct way. “POV” (Point of View) Style Example: “POV: You just signed up for your first martial arts class.” Show the experience from a new student’s eyes. Storytelling (Personal Journey or Student Testimonial) Share a powerful transformation story (yours or a student’s). Use captions or voiceover to tell the story. “Listicle” (X Tips in X Seconds) Example: “3 Mistakes That Are Holding Back Your Kicks” Quick, informative, and engaging. 🥋 10 Instagram Reels Topics for Martial Arts Studio Owners These topics are designed to attract new students, engage the community, and build authority . “Why Every Kid Should Learn Martial Arts” Benefits like discipline, confidence, and self-defense. “3 Self-Defense Moves Everyone Should Know” Demonstrate easy-to-learn techniques. “How to Throw a Perfect Kick (Common Mistakes)” Teach proper form in an engaging way. “What to Expect in Your First Martial Arts Class” Ease the nerves of potential students. “My Biggest Martial Arts Fail (And What I Learned)” Share a personal or funny moment to build relatability. “Best Warm-Up for Fighters & Martial Artists” A quick and effective warm-up routine. “Student of the Month Highlight” Celebrate a student’s progress and dedication. “The #1 Myth About Martial Arts (Debunked)” Address common misconceptions like “Martial arts is just for fighters.” “How Martial Arts Can Help You in Real Life” Talk about confidence, focus, and discipline. “Funniest Things We Hear as Martial Arts Instructors” Share hilarious questions or comments from students. Final Thought Reels are non-negotiable for business growth. Stay consistent, follow the framework, and use Reels strategically to attract, engage, and convert your audience across multiple platforms. Get filming and start winning! 🎥🔥
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