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The Wisdom of David Meltzer: Lessons in Business and Life
Eric Harris • July 21, 2024
Two men are sitting at a table with a sign that says david meltzer live with nick d

Introduction by Nick D

Hey everyone, it's Nick D here, and today I have the incredible honor of introducing a truly legendary figure in the world of sports, business, and personal development – David Meltzer. For those who may not be familiar, David Meltzer is not just any sports executive; he is the former CEO of Lee Steinberg Sports & Entertainment Agency, which inspired the movie "Jerry Maguire". David has been recognized globally as one of the top entrepreneurs, investors, and business coaches. He’s been honored by Variety magazine as their Sports Humanitarian of the Year and received the Ellis Island Medal of Honor. He’s also the executive producer of shows like "2 Minute Drill" and "Office Hours" on Apple TV, as well as Entrepreneur’s top digital business show, "Elevator Pitch". Beyond these accolades, David’s mission is to empower over a billion people to be happy by providing immense value in all his endeavors. Let’s give a warm, virtual round of applause to David Meltzer!


A Journey of Transformation: From Scarcity to Abundance

Hello everyone, it’s David Meltzer here. I’m excited to share some insights and experiences that have shaped my journey, hoping to inspire and educate you with empathy. My life story is a testament to the power of perspective, resilience, and the pursuit of one’s potential.


The World of Not Enough

I grew up in a world of not enough. Raised by a single mom who worked tirelessly to support her six children, our lives were a constant struggle. Despite our financial hardships, my mom instilled in me the value of hard work and education. She worked two jobs, and even though we sometimes lived on food stamps, she still found a way to buy school supplies for her students. This scarcity mindset influenced my initial belief that money was the key to happiness.


The World of Just Enough

Driven by the desire to escape poverty and buy my mom a house, I pursued a career in law, believing it was the surest path to financial stability. However, a pivotal moment came when I chose a sales job over a traditional legal career, despite my mom’s advice to the contrary. This decision catapulted me into financial success, and by 1995, I was a millionaire. Yet, my life was governed by a mindset of trade and negotiation – everything was about what I could get in return for what I gave.


The Turning Point

In 2008, I lost everything. But before this fall, I had three significant warnings. The first was a gift from my estranged father – a jacket with no pockets – symbolizing that I couldn’t take my wealth with me. The second was from my best friend, who refused to accompany me to the Masters, criticizing my lifestyle. The third and most impactful was from my wife, who threatened to leave me if I didn’t change. These moments forced me to confront the truth about myself: I was the liar, cheater, manipulator, and overseller I despised.


Embracing a World of More Than Enough

I began to rebuild my life with a new perspective. I embraced gratitude, learning to find light and lessons in every situation. Forgiveness became a cornerstone, allowing me to ease the burden of past mistakes. Accountability taught me to take responsibility for everything in my life, and effective communication with something greater than myself – an omniscient, all-powerful source – provided guidance and faith.


Living in a world of more than enough means understanding that giving and receiving are part of a continuous flow. By giving more, I receive more, and by asking for help, I acknowledge the abundance available to all. This mindset has allowed me to rebuild my wealth and live a life full of purpose and fulfillment.


Questions and Answers


1. Who was the best athlete you worked with, in terms of their personal qualities?


David Meltzer: While I’ve had the privilege of working with many exceptional athletes, Warren Moon stands out. His wisdom and perseverance are unparalleled. However, the common denominator among all successful individuals I’ve encountered – be they athletes, entrepreneurs, or celebrities – is their relentless pursuit of their own potential and their ability to enjoy the consistent, persistent pursuit of that potential.


2. What are the three most important things gym owners and entrepreneurs should focus on, especially given the current challenges?


David Meltzer:


Know What You Want: Every day, be clear about what you want personally, experientially, giving-wise, and receiving-wise, aligned with the reality of today.


Know Your Who: Identify who you can help and who can help you. Seek guidance from those who have already achieved what you aspire to, and offer help to those on their journey.


Know Your How: Be a student of your calendar. Manage your time with intention and attention, focusing on productivity, accessibility, and gratitude. Study your non-negotiable activities, both planned and unplanned, to maximize your effectiveness.


3. How did losing everything change your perspective on life and business?


David Meltzer: Losing everything was a humbling experience that forced me to reassess my values and priorities. It taught me the importance of gratitude, empathy, and accountability. I learned to appreciate the intangible aspects of life, such as relationships and personal growth, over material wealth. This shift in perspective has been instrumental in my journey to rebuild my life and business on a foundation of abundance and purpose.


4. What advice do you have for someone struggling to find their purpose?


David Meltzer: Start by identifying what you are passionate about and what brings you joy. Reflect on your experiences and look for patterns in the activities that make you feel fulfilled. Seek feedback from those who know you well, and be open to exploring new opportunities. Remember, finding your purpose is a journey, not a destination. Stay curious and be patient with yourself.


5. How can entrepreneurs balance work and personal life effectively?


David Meltzer: It’s essential to set clear boundaries and prioritize your time. Schedule dedicated time for work, family, and self-care, and stick to it as much as possible. Communicate your boundaries with your team and loved ones to manage expectations. Also, practice being present in the moment, whether you’re at work or with your family, to ensure you’re giving your full attention to each aspect of your life.


6. What role does empathy play in business success?


David Meltzer: Empathy is crucial in understanding and connecting with your customers, employees, and partners. It helps you to see things from their perspective and address their needs and concerns effectively. Building strong, empathetic relationships fosters trust and loyalty, which are essential for long-term business success. Empathy also promotes a positive and inclusive work culture, leading to higher employee satisfaction and productivity.


7. Can you share a strategy for effective goal setting?


David Meltzer: Set SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound. Break down your long-term goals into smaller, actionable steps, and track your progress regularly. Ensure your goals align with your values and purpose to stay motivated. Additionally, be flexible and open to adjusting your goals as needed, based on feedback and changing circumstances.


8. How important is continuous learning and development?


David Meltzer: Continuous learning is vital for personal and professional growth. It keeps you adaptable and competitive in an ever-changing world. Make it a habit to seek new knowledge and skills, whether through formal education, self-study, or experiential learning. Stay curious and open-minded, and surround yourself with people who challenge and inspire you to grow.


9. What’s the best way to handle failure and setbacks?


David Meltzer: View failure as an opportunity to learn and grow. Instead of dwelling on mistakes, analyze what went wrong and identify lessons that can help you improve. Cultivate resilience by maintaining a positive mindset and focusing on your long-term vision. Remember, setbacks are a natural part of the journey, and each one brings you closer to your goals if you learn from them.


10. How can business leaders foster innovation within their teams?


David Meltzer: Encourage a culture of curiosity and experimentation. Provide your team with the resources and support they need to explore new ideas and take calculated risks. Foster open communication and collaboration, allowing diverse perspectives to contribute to the innovation process. Recognize and reward creative efforts, and create a safe environment where failure is seen as a stepping stone to success.


I appreciate your attention and engagement. Remember, living with an abundant mindset and practicing gratitude, empathy, accountability, and effective communication can transform your life and business. Thank you, and I look forward to connecting with you all again soon!

Join The Brotherhood
By Nick Dougherty February 12, 2025
Valentine’s Day isn’t just about romance—it’s about connection, confidence, and commitment. Use this holiday as an opportunity to bring new students in with these low-cost, high-impact ideas that align with your martial arts studio’s mission. 1. “Heart of a Warrior” Parent & Child Free Class 💡 Concept: Promote bonding and discipline by inviting parents to train with their kids for free on Valentine’s Day. 🎯 Why It Works: Many parents want meaningful quality time with their kids. This class builds connection while showcasing your program. ✅ How to Execute: • Offer a one-day “Heart of a Warrior” family training session where parents and kids train together. • Make it interactive with fun drills, teamwork exercises, and life lessons on love through leadership and protection. • Give attending families a special offer if they enroll together. 2. “Bring Your Bestie” Buddy Pass 💡 Concept: Offer existing students a free pass for their friend to train with them for one week. 🎯 Why It Works: Friends training together increases commitment and fun, leading to a higher retention rate. ✅ How to Execute: • Give out limited-time “Bestie Buddy Passes” leading up to Valentine’s Day. • Create a friendly competition where the pair with the most classes attended wins a small prize (sticker, wristband, etc.). • End the week with a Bestie Belt Challenge—a fun drill where they help each other succeed. 3. “Protect Your Loved Ones” Self-Defense Seminar 💡 Concept: Host a free community self-defense workshop themed around protecting the people you love. 🎯 Why It Works: This empowers parents, kids, and couples, showing that martial arts isn’t just about fighting—it’s about keeping loved ones safe. ✅ How to Execute: • Keep it basic and engaging (situational awareness, escape drills, etc.). • Promote with “Who Would You Protect?” messaging—have people tag loved ones to attend together. • Offer attendees a discounted membership if they enroll as a duo (parent/child, siblings, friends). 4. “Love Yourself, Train for Free” Challenge 💡 Concept: Focus on self-love and self-improvement with a 7-day free challenge for new students. 🎯 Why It Works: February is prime time for goal-setting and personal development, especially after failed New Year’s resolutions. ✅ How to Execute: • Challenge runs for one week, including one free class and a simple at-home challenge (push-ups, mindfulness, journaling). • Use a special challenge tracker—those who complete all tasks get a free trial extension or discounted enrollment. • Promote the idea that “the best Valentine is YOU”—train for self-confidence and discipline. 5. “Power Couples” Valentine’s Day Sparring Event 💡 Concept: Create a fun couples event where partners train together in a lighthearted martial arts class. 🎯 Why It Works: Couples who train together stay together! This is a fun, unique date idea that gets them hooked on training. ✅ How to Execute: • Offer a free couple’s class with basic partner drills, pad work, and a mini-competition. • Keep it light and fun, adding partner teamwork exercises like helping each other perfect a kick. • Offer a discounted rate for couples who sign up together (or let one enroll and their partner train for free for a month). 6. “Warrior’s Heart” Valentine’s Day Card Giveaway 💡 Concept: Create custom martial arts-themed Valentine’s cards for students to hand out to their friends. 🎯 Why It Works: It’s an organic referral strategy—students naturally invite friends while sharing something fun. ✅ How to Execute: • Print simple custom cards that say “Train with me for FREE!” and include a guest pass. • Have kids hand them out at school, to teammates, or at other activities. • Offer a raffle entry for every friend that redeems a pass. 7. “Love the Journey” Social Media Giveaway 💡 Concept: Run a social media giveaway where people share what they love about martial arts for a chance to win a free month of training. 🎯 Why It Works: Encourages engagement and word-of-mouth marketing while getting new prospects interested. ✅ How to Execute: • Post: “Tell us what you LOVE about martial arts in the comments for a chance to win a free month!” • Require them to tag 2 friends (expands your reach). • Pick one winner at random, but offer all participants a limited-time discount to join. Final Thought: The Key is Engagement, Not Cost GRAB YOUR GRAPHICS HERE
By Nick Dougherty February 11, 2025
Why the First 100 Days Matter The first 100 days of a new student’s journey will determine whether they become a lifelong member or just another drop-off. The goal is to blow their minds at every step—showing them they made the right decision, reinforcing their commitment, and ensuring they experience everything they were promised as a lead. This isn’t just onboarding. This is a full-blown experience designed to create unstoppable loyalty. PHASE 1: THE IMMEDIATE IMPACT (Days 1-7) Objective: Make them feel like they joined something special. ✅ Day 1: The Red Carpet Welcome Personalized welcome video from the head instructor. Studio tour if not already given. Exclusive "Welcome to the Family" package (shirt, wristband, or special badge). Immediate invite to the Private Member Community (Facebook group, WhatsApp, etc.). First class follow-up: "How was your first session? Anything we can help with?" ✅ Day 2-3: The Commitment Reminder Send an email/SMS reminding them WHY they joined and the transformation ahead. Video of success stories from students just like them. Assign an accountability partner (a senior student or coach check-in system). ✅ Day 4-7: Reinforce Their Decision "Your first week down! Here’s what’s next!" email with milestones ahead. Share a "What to Expect in Month 1" roadmap. Offer a personalized challenge (ex: "Earn your first stripe by Day 30"). Midweek check-in from an instructor: "How are you feeling so far?" PHASE 2: CREATING MASSIVE VALUE (Days 8-30) Objective: Show them they’re getting MORE than they expected. ✅ Day 8-10: The First WIN Challenge Encourage them to share their experience in the private group. Offer their first milestone challenge (ex: "Show up 3 times this week = reward!"). ✅ Day 14: Shock & Awe Gift Surprise them with a free training resource, exclusive content, or VIP access to a special class. "We appreciate you! Here’s something extra for your commitment." ✅ Day 21: Unlock the Next Level First milestone review (personal feedback on progress). Reminder of why they started. Personal invite to something exclusive (a seminar, VIP event, or extra class). ✅ Day 30: "Your First 30 Days – Look at You Now!" A personal message celebrating their 30-day achievement. Highlight growth, progress, and improvements. "What’s Next?" preview of their next 30 days. A customized training plan for their next month. PHASE 3: BUILDING STRONG CONNECTIONS (Days 31-60) Objective: Deepen their ties to the community and future vision. ✅ Day 35-40: Invite-Only Challenge Special event or seminar for new students only. A buddy pass to bring a friend/family member. "Training isn’t just about the body—it’s about the tribe!" ✅ Day 45: Personal Progress Call 1-on-1 progress check-in. Adjust training goals based on feedback. "Here’s where you’re crushing it! Here’s where we’ll level up!" ✅ Day 50-55: Leadership Exposure Introduce them to a senior member or coach for a mentorship-style talk. "You’re past the beginner phase—time to start thinking bigger!" ✅ Day 60: The Family Bonding Experience Host a "Bring Your Family to Class" session. Strengthen outside support from their personal circles. Cement their feeling that they’re part of something bigger. PHASE 4: CEMENTING THEIR FUTURE (Days 61-100) Objective: Transform them from a student into a lifelong warrior. ✅ Day 65-70: "Why I Train" Reflection Have them write or record a video on what martial arts has done for them so far. Post in the community group to inspire others. ✅ Day 75: Special Advancement Opportunity A unique training opportunity (early testing invite, exclusive sparring session, etc.). "Not everyone gets this. You’ve EARNED it." ✅ Day 85-90: The Next-Level Commitment Offer an upgraded membership, private coaching, or leadership path. "You’re no longer just starting out. It’s time to level up!" ✅ Day 100: "You Made It – What’s Next?" Celebrate their journey and cement long-term retention. Special gift, recognition, or badge of honor for completing 100 days. Personal invite to become a mentor for new students . "You’re no longer a new student. You’re a part of this for LIFE." Why This Works 🔥 Most gyms & studios focus only on getting members, NOT keeping them. This system ensures they feel valued, engaged, and constantly progressing. 🔥 People don’t quit when they’re deeply connected to the community. These first 100 days create that connection. 🔥 By constantly reinforcing the value, members won’t second-guess their decision. Instead, they’ll be telling their friends and family to join! This isn’t just an onboarding process—it’s customer shock & awe. The result? More loyalty, fewer cancellations, and a thriving studio.  YOUR NEXT MOVE: Implement this 100-day shock system in your studio and start turning new leads into lifelong warriors. 👊🔥
By Nick Dougherty February 11, 2025
Why Most People Fail at Reels Creating Reels isn’t hard. Staying organized, consistent, and strategic is where most fail. This framework will help you build an effective Reels system that keeps your content sharp, engaging, and results-driven. 1. The Doc of Truth – Your Reels Blueprint Before making content, define your core message so every Reel aligns with your brand. Answer these questions: What is the purpose of your videos? What do you stand for? What do you stand against? Where are you taking people? What makes you unique? Who can back up what you say? What are people getting from you? Would anyone share your video? When they go to your IG page, can you turn a glance into a stare? Is there an easy way for new followers to get started? 2. Who Is Making the Reels? This is your TV show. Think about: Who is behind the production? It’s not about volume—it’s about context and clarity. Thumbnails should stand out and look unique. 3. Make 7-10 Reels at a Time Batch content creation to stay ahead. Then distribute across platforms. 4. One-Take vs. Multiple Takes One-take videos = Fast, raw, real. Multiple takes = More polished, but more time-consuming and expensive. 5. You Can’t Afford to Make Them Yourself It takes too long to shoot, edit, and post everything solo. Hire a content team or use a streamlined system. 6. Look Like a Pro High-quality visuals and sound matter. Keep branding consistent across Reels. 7. Every Video Should Follow a Framework Use proven formulas to make Reels engaging and effective. 7 Reasons Your Business Needs Reels More Reach: Instagram favors Reels, pushing them to new audiences. Higher Engagement: Short-form video captures attention faster. Better Brand Trust: Video builds deeper connections than images. Lead Generation: Reels turn viewers into followers, then customers. Algorithm Boost: IG rewards accounts that consistently post Reels. Shareable Content: Easy for followers to spread your message. SEO & Discoverability: Reels show up in search results, getting you found faster. 5 Other Ways to Use Reels & Where to Distribute Post to Facebook Reels – Expands reach to another massive audience. Upload as YouTube Shorts – Capitalize on YouTube’s push for short-form content. TikTok Reposts – Repurpose Reels onto TikTok for more engagement. Website Integration – Add Reels to your website to boost credibility. Email Marketing – Embed Reels in emails to keep subscribers engaged.  🔥 10 Instagram Reels Frameworks (Used by Top Creators) These frameworks are designed to grab attention, drive engagement, and increase reach . Hook → Teach → CTA (Call to Action) Start with an attention-grabbing question or statement. Teach a valuable tip in a concise way. End with a CTA (e.g., “Follow for more!” or “Comment below!”). Before & After Transformation Show a "before" state (struggling with a technique, fitness level, or skill). Transition to the "after" (mastering the technique, improvement, or success story). Challenge-Based Reels Introduce a martial arts challenge (e.g., “Try this kick combo!”). Show how to do it. Invite viewers to try and tag your studio. Behind-the-Scenes (BTS) Content Give a sneak peek into classes, instructor prep, or student training. Keep it raw and engaging (students sweating, sparring, celebrating wins). Reaction or Duet-Style Reels React to trending martial arts clips, fails, or highlights. Add your expert commentary or humor. Fast-Paced Montage with Music A mix of training shots, sparring, and students in action. Use high-energy music and quick transitions. “Mistakes to Avoid” Format Show a common mistake in martial arts. Explain why it's wrong. Demonstrate the correct way. “POV” (Point of View) Style Example: “POV: You just signed up for your first martial arts class.” Show the experience from a new student’s eyes. Storytelling (Personal Journey or Student Testimonial) Share a powerful transformation story (yours or a student’s). Use captions or voiceover to tell the story. “Listicle” (X Tips in X Seconds) Example: “3 Mistakes That Are Holding Back Your Kicks” Quick, informative, and engaging. 🥋 10 Instagram Reels Topics for Martial Arts Studio Owners These topics are designed to attract new students, engage the community, and build authority . “Why Every Kid Should Learn Martial Arts” Benefits like discipline, confidence, and self-defense. “3 Self-Defense Moves Everyone Should Know” Demonstrate easy-to-learn techniques. “How to Throw a Perfect Kick (Common Mistakes)” Teach proper form in an engaging way. “What to Expect in Your First Martial Arts Class” Ease the nerves of potential students. “My Biggest Martial Arts Fail (And What I Learned)” Share a personal or funny moment to build relatability. “Best Warm-Up for Fighters & Martial Artists” A quick and effective warm-up routine. “Student of the Month Highlight” Celebrate a student’s progress and dedication. “The #1 Myth About Martial Arts (Debunked)” Address common misconceptions like “Martial arts is just for fighters.” “How Martial Arts Can Help You in Real Life” Talk about confidence, focus, and discipline. “Funniest Things We Hear as Martial Arts Instructors” Share hilarious questions or comments from students. Final Thought Reels are non-negotiable for business growth. Stay consistent, follow the framework, and use Reels strategically to attract, engage, and convert your audience across multiple platforms. Get filming and start winning! 🎥🔥
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