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Meet Ryan Lee: Transforming Martial Arts Businesses Through Financial Mastery
Eric Harris • August 3, 2024

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Introduction: Nick D Introduces Ryan Lee


Hey everyone, Nick D here. Today, I have the pleasure of introducing a phenomenal individual, Ryan Lee. Ryan is someone who has revolutionized the way we look at personal finances, especially for business owners. He's not just a financial strategist but a mentor, a coach, and a beacon for those looking to gain financial freedom. Ryan, welcome!


Ryan Lee Introduces Himself


What's up, everyone? Thanks, Nick, for that amazing introduction. It's a pleasure to be here with you all. My name is Ryan Lee, and I'm excited to share my journey and insights with you today. For those who don't know me, I've spent years helping individuals and business owners, especially those in the martial arts community, take control of their finances, reduce their taxes, and achieve financial freedom.


Nick D's Backstory and Connection with Ryan Lee


Before diving into Ryan's insights, let me share a bit about how we met and why I'm so passionate about what he does. It all started back in April when my good friend Randy Garner, who is also on Ryan's board, invited me to get baptized. Randy is one of those rare individuals who, when he asks you to do something, you just say yes because you know it's going to be an incredible experience. Little did I know, this journey would lead me to Ryan Lee.


Randy, Dave Norton, and Peter Skaggs, who used to work out together until Randy moved to Texas, were the ones who initially introduced me to Ryan. When I went to get baptized, Randy mentioned a party he was organizing for me and my wife, Nicole. I had no idea what to expect, but I trusted Randy. The party turned out to be at Ryan's house, and it was an unforgettable experience. We ended up working out in Ryan's basement, and I felt an immediate connection with him. It was as if we were long-lost brothers.


Ryan had been receiving pictures of me from Randy for months without knowing who I was. When we finally met, it all made sense. Ryan's hospitality and the brotherhood we formed that day are things I cherish deeply. His kindness and the way he welcomed us into his home were beyond anything I had experienced. This bond we created is a testament to the power of community and the incredible individuals who are part of it.


Ryan Lee's Journey: From Struggles to Financial Freedom


I grew up in a really good home, but it was a strict environment. This rigidity led me to rebel in my teenage years, dropping out of high school and moving out. I found myself at the bottom of a dark hole and realized I had two choices: sink or swim. I chose to swim. I got my GED, went back to college, and worked hard to turn my life around.


When I graduated from college, I thought I'd hit the jackpot, expecting a high-paying job. But reality hit hard when I saw my first paycheck, which was far less than I had anticipated due to taxes and other deductions. This realization was a wake-up call, and I knew I had to strategize better.


I climbed the corporate ladder, but it was a means to an end. Over time, I traded my health, family time, and spirituality for career advancement, believing that money would eventually buy back my life. This dangerous mindset almost imploded on me. My turning point came in 2008 during the financial crisis when my investments plummeted. This, coupled with my son's emergency heart surgery, made me rethink my priorities.


I started reading extensively, beginning with "Rich Dad Poor Dad" by Robert Kiyosaki, which shifted my perception of money and wealth. This led me to "Creating Wealth" by Robert Allen, which provided a practical playbook for financial success. These books set me on a path to financial freedom, and within four years, I walked away from my corporate job, financially free.


Building Cashflow Tactics


My journey inspired me to co-found Cashflow Tactics, a business dedicated to helping individuals achieve financial freedom in 10 years or less. We focus on personal financial strategy, implementation, reducing taxes, building cash flow systems, and achieving measurable financial freedom. Our approach is not based on wishful thinking but on solid, mathematical principles.


Taxes and Finances for Martial Arts Business Owners


Now, let's dive into some taxes and finances for martial arts business owners.


Understanding the Tax Code


The tax code is a powerful tool for business owners. It's designed to incentivize certain behaviors, and as a martial arts business owner, you can leverage this to your advantage. The key is to shift from a reactive to a proactive tax strategy. Here are some strategies to consider:


Home Office Deduction: If you run your business from home, you can deduct a portion of your home expenses, such as mortgage interest, utilities, and repairs. This reduces your taxable income significantly. Many martial arts instructors, especially those running small gyms, often overlook this powerful deduction. Ensure that you calculate the percentage of your home used exclusively for business purposes to maximize this benefit.


Augusta Rule: You can rent your home to your business for up to 14 days a year and deduct the rental income. This is a powerful strategy to lower your taxes while keeping the money within your control. For instance, if you host training sessions, seminars, or special events at your home, you can take advantage of this rule. Documenting these events properly is crucial to substantiate the deductions.


Hiring Family Members: If your children help out in your business, you can pay them a salary. This salary is deductible, reducing your business income, and if it's below the standard deduction, your children won't owe taxes on it. Involving your children not only provides tax benefits but also instills a strong work ethic and business understanding in them.


Real Estate Professional Status: Investing in real estate can provide substantial tax benefits. As a real estate professional, you can offset your active income with real estate losses, reducing your overall tax burden. This strategy involves meeting certain criteria, including spending more than half of your working hours and at least 750 hours annually in real estate activities. This status allows you to apply rental losses against other income.


Active vs. Passive Income Tax Rates


As a business owner, it's crucial to distinguish between active and passive income. Active income, the money you earn directly from your business, is subject to higher taxes. Setting a target tax rate for your active income (e.g., 20%) and using strategies to maintain it can save you significant amounts.


Passive income, on the other hand, should be aimed at a 0% tax rate. Investing in assets that generate passive income, like real estate, and leveraging tax advantages can help you achieve this. For example, rental properties, dividend stocks, and peer-to-peer lending platforms can provide steady passive income streams.


Creating a Financial Freedom Game Plan


The cornerstone of achieving financial freedom is having a customized game plan. Here's how you can create one:


Increase Financial Intelligence: Understand the rules of money and how to use them to your advantage. This involves continuous learning and staying updated with financial strategies. Reading books like "The Millionaire Next Door" and "Think and Grow Rich" can provide valuable insights.


Tax Strategy: Develop a comprehensive tax strategy that includes proactive planning and regular reviews to ensure you're taking full advantage of available deductions and credits. Consider working with a tax strategist who understands the unique needs of martial arts business owners.


Investment Strategy: Focus on investments that align with your financial goals. Real estate is a powerful tool, but it's essential to diversify and invest in assets that provide both growth and stability. Look into index funds, REITs (Real Estate Investment Trusts), and even small business ventures.


Cashflow Management: Monitor and manage your cash flow diligently. This involves budgeting, forecasting, and ensuring you have a healthy balance between income and expenses. Tools like QuickBooks and Mint can help you track your finances effectively.


Advanced Tax Strategies for Martial Arts Business Owners


Let's delve deeper into some advanced tax strategies that can further optimize your financial position:


Section 179 Deduction: This allows you to deduct the full cost of qualifying equipment and software purchased or financed during the tax year. For a martial arts gym, this could include new training mats, fitness equipment, and even computers used for business operations.


Qualified Business Income (QBI) Deduction: Under the Tax Cuts and Jobs Act, many small business owners can deduct up to 20% of their qualified business income. This deduction can significantly reduce your taxable income, provided your total taxable income falls below certain thresholds.


Retirement Plans: Setting up a retirement plan, such as a SEP IRA, SIMPLE IRA, or Solo 401(k), allows you to save for the future while reducing your current taxable income. These plans offer high contribution limits and are relatively easy to establish and maintain.


Health Savings Account (HSA): If you have a high-deductible health plan, contributing to an HSA can provide a triple tax advantage: contributions are tax-deductible, earnings grow tax-free, and withdrawals for qualified medical expenses are tax-free.


Cost Segregation Studies: If you own your gym's building, a cost segregation study can accelerate depreciation deductions. This strategy involves identifying building components that can be depreciated over shorter periods, thus increasing your depreciation expense and reducing taxable income.


The Power of Community and Networking


One of the most underrated investments is building a strong community. Surround yourself with like-minded individuals who can elevate your vision and provide support. Networking with other business owners, attending workshops, and joining mastermind groups can offer valuable insights and opportunities.


For martial arts business owners, this can mean joining local business associations, participating in martial arts federations, or attending industry conferences. These connections can lead to partnerships, joint ventures, and new customer referrals.


Leveraging Technology for Financial Efficiency


In today's digital age, leveraging technology is crucial for financial efficiency and growth. Here are some tools and strategies to consider:


Accounting Software: Tools like QuickBooks, Xero, and FreshBooks can automate your bookkeeping, making it easier to track income, expenses, and profitability.


Financial Planning Apps: Personal finance apps like Mint, YNAB (You Need A Budget), and Personal Capital can help you budget, save, and invest more effectively.


Customer Relationship Management (CRM) Systems: CRMs like HubSpot, Zoho, and Salesforce can streamline your customer interactions, improve retention rates, and enhance sales processes.


Online Marketing Tools: Utilizing platforms like Google Analytics, SEMrush, and Ahrefs can optimize your online presence, improve SEO, and drive more traffic to your website.


Automated Billing and Payment Solutions: Implementing systems like Square, Stripe, and PayPal can simplify billing, ensure timely payments, and enhance cash flow management.


Adapting to Economic Changes


The financial landscape is always evolving, and it's crucial to stay adaptable. Here are some tips for navigating economic changes:


Stay Informed: Regularly read financial news, follow industry trends, and participate in relevant forums. Subscriptions to publications like The Wall Street Journal, Bloomberg, and industry-specific magazines can keep you updated.


Diversify Income Streams: Don't rely solely on your martial arts business. Consider additional revenue streams like online courses, merchandise sales, and affiliate marketing.


Emergency Fund: Maintain an emergency fund with at least three to six months' worth of expenses. This provides a safety net during economic downturns or unexpected business challenges.


Continuous Learning: Invest in your education through courses, certifications, and seminars. Platforms like Coursera, Udemy, and Khan Academy offer valuable resources.


Seek Professional Advice: Work with a financial advisor or consultant who understands your industry and can provide tailored advice.


Conclusion: Take Control of Your Financial Future


Achieving financial freedom as a martial arts business owner requires a proactive approach to taxes and finances. By understanding the tax code, leveraging deductions, creating a comprehensive game plan, and embracing community support, you can transform your financial future.


Remember, financial freedom is not just about making money; it's about keeping and growing your wealth strategically. Take control of your finances today and pave the way for a prosperous future.


If you have any questions or need personalized advice, feel free to reach out to me at Ryan at cashflowtactics.com. Let's work together to achieve your financial goals and build a life of abundance.


Nick D's Endorsement


Having experienced Ryan's wisdom and strategies firsthand, I can vouch for the incredible impact they can have on your life and business. Ryan's approach is not just about saving money but about creating a sustainable and prosperous financial future. Don't miss this opportunity to transform your financial journey. Reach out to Ryan and start your path to financial freedom today.


FAQ Section

1. How can martial arts business owners benefit from the home office deduction?


Martial arts business owners who operate from home can benefit significantly from the home office deduction. This allows you to deduct a portion of your home expenses, such as mortgage interest, utilities, and repairs, based on the percentage of your home used exclusively for business purposes. Ensure you keep accurate records and calculate the dedicated space to maximize this deduction.


2. What is the Augusta Rule, and how can it be used to lower taxes?


The Augusta Rule allows you to rent your home to your business for up to 14 days a year and deduct the rental income. For example, if you host training sessions, seminars, or special events at your home, you can take advantage of this rule. Proper documentation of these events is crucial to substantiate the deductions.


3. How can hiring family members help reduce taxes for a martial arts business owner?


Hiring your children to help with your business allows you to pay them a salary, which is deductible from your business income. If their earnings are below the standard deduction threshold, they won’t owe taxes on it. This strategy not only provides tax benefits but also instills a strong work ethic and business understanding in your children.


4. What are the criteria for achieving real estate professional status and its tax benefits?


To qualify as a real estate professional, you must spend more than half of your working hours and at least 750 hours annually in real estate activities. This status allows you to offset your active income with real estate losses, significantly reducing your overall tax burden. This is particularly beneficial if you have substantial real estate investments.


5. What is the difference between active and passive income tax rates?


Active income, earned directly from your business activities, is subject to higher tax rates. A strategic approach involves setting a target tax rate for your active income (e.g., 20%) and using deductions and credits to maintain it. Passive income, earned from investments like real estate, should be targeted at a 0% tax rate. Properly structured investments can achieve this through tax advantages.


6. What are some advanced tax strategies that martial arts business owners can use?


Some advanced tax strategies include:


Section 179 Deduction: Deducting the full cost of qualifying equipment and software purchased during the tax year.

Qualified Business Income (QBI) Deduction: Deducting up to 20% of your qualified business income under the Tax Cuts and Jobs Act.

Retirement Plans: Setting up plans like SEP IRA, SIMPLE IRA, or Solo 401(k) to save for the future while reducing current taxable income.

Health Savings Account (HSA): Offering a triple tax advantage if you have a high-deductible health plan.

Cost Segregation Studies: Accelerating depreciation deductions for building components in your gym, thus reducing taxable income.

7. How can technology be leveraged for financial efficiency in a martial arts business?


Technology can streamline financial management and improve efficiency through:


Accounting Software: QuickBooks, Xero, and FreshBooks automate bookkeeping.

Financial Planning Apps: Mint, YNAB, and Personal Capital help with budgeting and saving.

CRM Systems: HubSpot, Zoho, and Salesforce enhance customer interactions and retention.

Online Marketing Tools: Google Analytics, SEMrush, and Ahrefs optimize online presence and SEO.

Automated Billing Solutions: Square, Stripe, and PayPal simplify billing and ensure timely payments.

8. What should martial arts business owners do to adapt to economic changes?


Adapting to economic changes involves:


Staying Informed: Regularly reading financial news and industry trends.

Diversifying Income Streams: Adding revenue streams like online courses, merchandise sales, and affiliate marketing.

Maintaining an Emergency Fund: Keeping three to six months of expenses saved.

Continuous Learning: Investing in courses and certifications.

Seeking Professional Advice: Working with a financial advisor who understands your industry.

These questions and answers provide a comprehensive educational FAQ section that addresses common concerns and offers valuable insights for martial arts business owners.

By Nick Dougherty April 10, 2025
Let me get this out of the way… Your content doesn’t suck because you’re lazy. It sucks because no one ever gave you the damn blueprint. Until now. I’m Nick. I’m not a “guru,” and I’m not here to sell you some TikTok trend that dies in two weeks. I’m a marketing personal trainer for martial arts school owners — the real ones, the ones fighting every day to build something that matters. And I’m going to show you how to turn your broken content into a reality show that prints leads like clockwork. The Truth: You’re Not in the Martial Arts Business Anymore You’re in the attention business. And attention goes to the loudest, most consistent, most relatable brand in the room. Right now, there are little league coaches, youth pastors, and Zumba instructors outposting you… …because they’ve figured out something most martial arts schools haven’t: 🎥 Your content IS your perception. And your perception IS your business. If your social media looks like an afterthought… Your school feels like one too. The TV Show Framework That Changes Everything What if instead of random posts, you built a show ? Not fake. Not scripted. A raw, unfiltered, “this is what we stand for” kind of show. Here’s the formula I gave away in my recent training that had even Alex Hormozi , James Walker , and Boogie-Down Simpson saying: “This is the future.” Build Your Show: Daily themes. (So you’re never guessing what to post) Reels as commercials. (80/20 value-to-offer ratio) Instagram = Magazine cover. Make it clean. Stories = Behind the scenes. Make it human. Facebook = Your value vault. Email = Where you program their subconscious. AI = The assistant that never lets you down. This isn’t just strategy. This is how you create a movement around your brand . Final Thought (Read This Twice) Stop waiting for permission. There is no everybody. The schools that win from here on out will be the ones who show up bold , authentic , and relentless . You are the show.  Now build it like you mean it.
By Nick Dougherty March 31, 2025
Let me be brutally clear: People don’t cancel because they’re “busy.” They cancel because they forgot why it mattered. They lose the fire. They forget the fight. They drift — like sheep — back into the herd of mediocrity. And if you let that happen on your watch? You’re not running a martial arts school. You’re running a daycare with punching bags. But not anymore. Because today, I’m handing you the nuclear codes to flip the script on cancellation culture and install: ❌ THE UN-QUITTABLE CULTURE™ SYSTEM Not a pep talk. Not a strategy. A hardwired identity shift that makes quitting feel like betrayal. STEP 1: BECOME A MOVEMENT, NOT A MEMBERSHIP People don’t quit tribes. They quit gyms. They quit hobbies. But not tribes. 🔥 BUILD THE WALL OF THE COMEBACK. Student almost quit and stayed? Their name goes up. With pride. With a story. With proof. This wall becomes sacred. A symbol. A signal. You don’t abandon your tribe. You fight for it. STEP 2: THE INCEPTION SEED (DAY 1) Don’t say "Welcome." Say this: “Most students hit a wall around 30–60 days in. That’s normal. Life gets busy. Doubts creep in. But that’s the moment where everything changes — if you push through.” You’ve just future-proofed their commitment. You gave the pain meaning. They’ll remember this when the quitting voice shows up. STEP 3: THE MONTHLY LOOP Subject: "Do You Remember Why You Started?" "We do. And it’s working. Here’s what we’ve noticed: [Insert specific progress]." Attach a win. A photo. A quote from class. This triggers the original emotional WHY. Motivation fades. Vision sticks. STEP 4: THE DDS™ — DISAPPEARANCE DETECTION SYSTEM Two absences in a row? That’s DEFCON 1. Send this: "Hey [Name], I’m worried. Two missed classes usually means a slump is starting. Can I call you for 2 minutes today to help get you back on track?" You noticed. That alone may save them. STEP 5: THE "IF YOU QUIT NOW" LETTER They say they want to quit? You don’t process it. You print this and hand it to them: IF YOU QUIT NOW… You’ll miss the moment you were about to break through. You’ll teach your kid quitting is acceptable when life gets hard. You’ll walk away from the version of you that was finally showing up. This isn’t meant to be easy. It’s meant to change you. Then say: "Read this. If you still feel the same way, I’ll respect it." Most never go through with the cancel. STEP 6: THE COMEBACK CONTRACT Offer this: "Come back for 30 days. No pressure. If you still want out after that, I’ll process it and even give you a shirt for giving it one last shot." You look like the hero. And 95% of the time? They don’t quit again. STEP 7: PSYCHOLOGICAL PAYOFF SYSTEM Belts don’t keep students. Progress does. Ask: "What does success look like to you in 90 days?" Then: Track it. Measure it. Show them the finish line. Progress = Retention. Visible progress = Loyalty. STEP 8: THE WALL OF THE COMEBACK This is the heartbeat of the entire Anti-Cancel Culture. You want retention? Don’t post cheesy slogans. Post proof that real people felt weak and stayed anyway. 🔥 THE WALL OF THE COMEBACK 🔥 Names. Dates. Photos. Quotes. "I almost quit. I didn’t. Now I’m proud." This wall becomes part of your culture. A student walks by it and knows: "I’m not alone in this fight." This wall makes them believe staying is possible. Because others already did. 🔪 TWO REVOLUTIONARY IDEAS TO SEAL THE DEAL 🔋 IDEA #1: THE BLACK BELT BURNDOWN CEREMONY Once per quarter, do this: Burn a white belt in a fire pit Have black belts share their "I almost quit" story Recognize every comeback student in front of families 🌟 This makes perseverance public and powerful . 💥 It turns your school into a tribe of warriors. 🔋 IDEA #2: FUTURE SELF MIRROR METHOD Day 1: Record a video of the student saying why they joined and what they want in 6 months. Day 60: Show it to them. Let them see the fire in their own eyes. Remind them who they said they’d become. 💥 FINAL WORD FROM NICK D: If you let people quit without a fight, you’re not just losing students. You’re letting families lose the very thing they came to you for: strength, discipline, belief. Fight for them. Challenge them. Show them what they’re really made of. Because most of the world lets people quit. Be the one who doesn’t. 🔫 Want the full Anti-Cancel Swipe File with messages, scripts, posters, and email templates? Lock it in. Light it up. Let’s go to war on quitting. 💣 ANTI-CANCEL SWIPE FILE Messages, Letters, Comeback Offers & Posters By Nick D 1. ✅ Comeback Message (Text/SMS) Message: “Hey [Name], I noticed you’ve missed a few classes. That’s when most people lose momentum — and I’m not letting that happen to you. Can I give you a quick 2-minute call today to get you back on track?” 2. 📞 Parent Intercept Message Message: “Hey [Parent], quick note: when students miss two or more classes, it usually turns into quitting. But that doesn't happen on my watch. Can I give you a quick call today or tomorrow? I’ve got a plan.” 3. 📄 “If You Quit Now” Letter (Print or Email) Subject/Headline: IF YOU QUIT NOW… You’ll miss the moment you were about to break through. You’ll never know the potential sitting just beyond the struggle. You’ll teach your child that quitting is normal when things get tough. This program wasn’t meant to be easy. It was meant to change you . We’re fighting for your growth. Are you? 4. 🎯 Recommitment Bonus Offer Offer: 30-Day Recommitment Challenge Message: “What if you gave it just 30 more days? If you're still not feeling it, I’ll process the cancel — and even give you a free shirt just for the effort. But if you’re like most… you’ll be glad you stayed.” 5. 🧱 “No Quit Zone” Wall Poster (Print-Ready Text) 🔥 THE WALL OF THE COMEBACK 🔥 These are the names of warriors who were tempted to quit… but didn’t. They pushed through. They fought back. They stayed the course. This wall is proof: You’re always one choice away from a comeback. (Add names/photos monthly) 6. 🧠 Day 1 Inception Script “Just so you know — most students hit a wall in the first 30–60 days. They get busy, tired, overwhelmed. Some want to quit. That’s when the magic happens. Push through that wall — and life changes.” 7. 🔁 Monthly “Why You Started” Message Subject: Do You Remember Why You Started? Body: Because we do. And it’s working. Here’s what we’ve noticed: [Insert specific progress] [Attach photo or milestone] This isn’t about where you are.  It’s about how far you’ve come .
By Nick Dougherty March 10, 2025
Confidence is under attack. Not just for kids. Not just for adults. For everyone. 🚨 70% of kids today struggle with confidence and avoid challenges out of fear of failure. 🚨 Over 85% of adults admit they lack self-confidence in critical areas of life. The world isn’t getting easier. It’s getting softer. Too many people avoid hard things, avoid struggle, avoid discomfort. And because of that, they never grow. At your martial arts school, you know the truth: Confidence isn’t something you’re born with. It’s something you build. But how do you get people to realize they need to take that first step? How do you connect with leads in a way that makes them say, "I need this. My child needs this." ? Enter: The Confidence Assessment. 🔷 What is the Confidence Assessment? It’s a simple but powerful tool that helps kids (or adults) measure their confidence level and see where they need to improve. ✅ For kids: It identifies where they struggle—self-esteem, handling failure, social confidence, standing up for themselves. ✅ For adults: It exposes where confidence is holding them back—speaking up, taking action, leadership, self-belief. It’s not just a test. It’s a wake-up call. Because when people see their confidence score, they realize it’s time to do something about it. And that’s where YOU come in. 🔷 How Martial Arts Schools Can Use the Confidence Assessment to Attract More Students 1️⃣ Use it as a lead-generation tool Offer the assessment for free on your website and social media. Parents and adults take the test, and you follow up with solutions (aka your martial arts program). 2️⃣ Run an in-school Confidence Challenge Have students take the assessment before training. Track their progress and show how martial arts is building their confidence. Share testimonials and success stories online. 3️⃣ Use it for community outreach Run a Confidence Workshop at schools, community centers, or businesses. Give the assessment before the event, then show them how martial arts can fix their confidence gaps. 🔷 The Confidence Assessment in Action: A Step-by-Step Plan 1️⃣ Create a landing page where people can take the Confidence Assessment. 2️⃣ Promote it with social media posts, Reels, and emails (templates below). 3️⃣ Follow up with everyone who takes it —invite them in for a Confidence Consultation. 4️⃣ Use the results to start powerful conversations that lead to sign-ups. Simple. Effective. A no-brainer for your martial arts school. 📌 Social Media Posts to Promote the Confidence Assessment 🔥 Post #1 – The Confidence Crisis (For Kids & Parents) 📸 Image/Video: A kid looking unsure vs. a kid in a martial arts stance. 📝 Caption: 🚨 The Confidence Crisis is Real 🚨 Did you know 70% of kids lack confidence and avoid challenges? 💭 Does your child struggle with: ❌ Fear of failure? ❌ Low self-esteem? ❌ Holding back in social situations? Confidence isn’t something kids are born with. It’s something they build. That’s why we created The Confidence Assessment —a quick, powerful tool to measure where your child stands. 💥 Take the FREE Confidence Assessment now → [Insert Link] 🔥 Post #2 – The Adult Confidence Challenge 📸 Image/Video: A hesitant adult looking in the mirror vs. an adult training hard. 📝 Caption: How Confident Are You… Really? 🤔 Over 85% of adults admit they lack confidence in key areas of life. 💭 Do you: ❌ Struggle to speak up? ❌ Avoid stepping outside your comfort zone? ❌ Feel like fear holds you back from taking action? It’s time to fix that. Take The Confidence Assessment now and find out where YOU stand. 💥 Click here to take it FREE → [Insert Link] 📌 Email Templates to Promote the Confidence Assessment 🔥 Email #1 – The Confidence Crisis (For Parents) Subject: 🚨 70% of Kids Struggle with Confidence. Does Yours? Hey [First Name], There’s a Confidence Crisis happening right now. 🚨 70% of kids lack confidence and avoid challenges. 🚨 More kids today struggle with self-doubt than ever before. And here’s the hard truth… Confidence isn’t something kids are born with. It’s something they build. That’s why we created The Confidence Assessment. 💥 It’s a quick test to measure where your child stands and how to improve. If you want to know exactly where your child’s confidence gaps are—and how to fix them— click below to take the assessment now. 🔥 Take the FREE Confidence Assessment → [Insert Link] See you on the mats, Thu Doolittle NTA Taekwondo 🔥 Email #2 – The Adult Confidence Challenge Subject: How Confident Are You… Really? Hey [First Name], Over 85% of adults admit they struggle with confidence. 💭 Do you: ❌ Hold back from speaking up? ❌ Avoid challenges that push you outside your comfort zone? ❌ Feel like self-doubt stops you from reaching your full potential? Confidence isn’t something you either "have" or "don’t have." 🔥 It’s something you train. We created The Confidence Assessment to help you measure your confidence level—and show you exactly where to improve. 💥 Click below to take the assessment now. 🔥 Take the FREE Confidence Assessment → [Insert Link] See you on the mats, Thu Doolittle NTA Taekwondo 📌 Instagram Reel Framework to Promote the Confidence Assessment 🎬 Reel Title: "Is Your Confidence Holding You Back?" 📌 Hook (First 3 Seconds - MUST Grab Attention): ❌ "Most people think confidence is something you’re born with… It’s not. " 📌 Main Content: 🎥 Split-screen: Left side: A hesitant person (kid/adult) looking unsure. Right side: A confident martial artist standing strong. 🗣 Voiceover: 💬 "Confidence is trained, just like any skill." 💬 "But first, you need to know where you stand." 📌 Call to Action (CTA): 💥 "Take our FREE Confidence Assessment now and see where you stand. Click the link in our bio! " 🎬 Text Overlay: 📍 "Take the Confidence Assessment! Link in Bio." 🔥 Final Thoughts: This Confidence Assessment strategy is a GAME-CHANGER for martial arts schools. It doesn’t just attract leads —it starts meaningful conversations and shows people exactly why they need your program. ✅ Simple. Effective. Actionable.
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