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Embracing Reinvention: Craig Siegel's Journey from Wall Street to Personal Development
Nick Dougherty • July 17, 2024
A man with a beard is standing with his arms crossed and smiling.

In this blog, Craig Siegel shares his inspiring story of leaving Wall Street to pursue personal development, finding true fulfillment through spirituality and coaching. Craig details his transition from a successful Wall Street career to a more meaningful life centered on personal growth. Join us as he reflects on the challenges, revelations, and triumphs that shaped his journey to self-discovery and purpose.


Starting Out: Life on Wall Street

Hello everyone, Craig Siegel here. Let me take you back to where it all began – my journey on Wall Street. For 13 years, I immersed myself in the fast-paced environment of Wall Street. The thrill of success and the allure of financial rewards initially drew me in, but deep down, I felt a sense of unfulfillment creeping in.


The relentless stress and pressure of the financial world began to take a toll on me. Despite the initial excitement, I realized that something was missing. I yearned for a deeper, more meaningful purpose beyond the numbers and transactions.


It was during a particularly tough period in my life that I had a moment of clarity. Going through a toxic relationship and facing my dad's cancer diagnosis shook me to the core. I realized that I was merely existing, not truly living. In the midst of this turmoil, I turned to running as a form of solace and self-discovery.


Running became more than just a physical activity; it became a metaphor for pushing through challenges and embracing life with renewed vigor. Each marathon I completed symbolized my resilience and determination to break free from the shackles of monotony.


When the pandemic swept across the globe, it served as a catalyst for introspection and reassessment. I delved into spirituality and personal development, seeking a deeper connection with something greater than myself. This pivotal moment led me to the realization that personal development wasn't just a passion – it was my true calling.


Out of this realization, CLS (Cultivate Lasting Symphony) was born. Starting from scratch, with no followers or connections, I embarked on a journey to share my insights and experiences with the world. Through consistent effort and authenticity, CLS blossomed into a platform that resonated with individuals seeking growth and fulfillment.


Spirituality played a profound role in shaping my path. It instilled in me the belief that our souls are on a continuous journey of growth and learning. Embracing fear as a catalyst for personal evolution, I learned to view challenges as stepping stones towards self-discovery and enlightenment.


Discovering my purpose was a transformative moment in my life. It infused each day with direction and motivation, turning obstacles into opportunities for growth. With a clear sense of purpose, every endeavor became a meaningful step towards a more fulfilling existence.


Looking back, the decision to transition from Wall Street to personal development stands as a pivotal moment in my life. While the journey was fraught with uncertainties and challenges, it ultimately led me to a place of profound fulfillment and purpose. By confronting my fears, staying true to my calling, and embracing spiritual practices, I found a path that resonated with my soul.


A Tough Time

During a challenging period in my life, I faced various obstacles, including toxic relationships and family health issues. These struggles weighed heavily on me, leaving me feeling lost and unfulfilled. However, amidst the darkness, I found solace in running and embarked on a journey of self-discovery.


Running became more than just a physical activity; it became a form of therapy for me. It allowed me to clear my mind, push my limits, and connect with my inner self. With each stride, I felt a sense of liberation and empowerment, turning my pain into fuel for personal growth.


Despite the hardships I faced, I refused to let them define me. Instead, I saw them as opportunities to learn, evolve, and transform. Every challenge became a stepping stone towards a better version of myself, guiding me towards a path of resilience and strength.


The Pandemic: A Chance to Reassess

During the pandemic, I had a unique opportunity to pause, reflect, and reevaluate my life priorities. The fast-paced nature of everyday life came to a sudden halt, giving me the space to delve deep into what truly mattered to me. It was a time of introspection and self-discovery, a chance to realign my values and goals.


Exploring spirituality became a significant part of this journey. I delved into practices that connected me to something greater than myself, seeking solace and guidance in the midst of uncertainty. This exploration not only provided me with comfort but also opened up new avenues for personal growth and development.


One of the pivotal moments during this period was the founding of CLS (Cultivate Lasting Symphony) as a platform for coaching and speaking. It was born out of a deep desire to share my learnings, experiences, and insights with others who might be on a similar path of self-discovery and reinvention. CLS became a space where I could offer support, inspiration, and practical guidance to those seeking to navigate their own transformative journeys.


Reevaluating life priorities, exploring spirituality, and establishing CLS as a platform for coaching and speaking were transformative experiences that shaped my path forward. They allowed me to embrace change, find purpose, and connect with a community of like-minded individuals dedicated to personal growth and fulfillment.


Building CLS

Hey everyone, Craig Siegel here. Today, I want to take you through the journey of building CLS (Cultivate Lasting Symphony) from scratch, with no connections, to establishing a successful brand with a strong community. It's been a remarkable ride filled with challenges, growth, and incredible moments of connection.


Starting from Scratch with No Connections

When I first embarked on this journey, I had no followers, no famous friends, and no industry connections. It was just me, my vision, and a burning desire to make a difference in the world of personal development. I knew that building something meaningful required starting from the ground up, even if it meant facing uncertainty and doubt.


I began by putting out content that reflected my authentic self. It wasn't always perfect, but it was genuine. I shared my thoughts, experiences, and insights with the world, hoping to resonate with even just a few individuals who were seeking guidance and inspiration.


Consistent Content Creation and Growth

Consistency became my mantra. Day in and day out, I showed up, creating content, engaging with my audience, and refining my message. It was a gradual process, filled with ups and downs, but I remained steadfast in my commitment to growth and learning.


Through consistent content creation, I started to see small wins. A few followers turned into a community, speaking engagements started trickling in, and opportunities began to unfold. Each piece of content was a building block, shaping the identity of CLS and resonating with those who sought personal development and spiritual growth.


Establishing a Successful Brand with a Strong Community

As CLS continued to grow, I realized the power of community. It wasn't just about me anymore; it was about the individuals who believed in the message, the vision, and the journey we were on together. Building a successful brand wasn't just about numbers; it was about impact, connection, and transformation.


Today, CLS stands as a testament to the power of authenticity, consistency, and community. We have a top podcast sponsored by Mark Cuban, speaking engagements that span the globe, a bestselling book that resonates with readers, and a community that supports, uplifts, and inspires each other.


Building CLS from scratch wasn't easy, but it was worth every moment of doubt, fear, and uncertainty. It taught me the value of perseverance, authenticity, and the unwavering belief that with dedication and passion, anything is possible.


As I reflect on this journey, I am grateful for every challenge, every setback, and every triumph. They have shaped CLS into what it is today—a beacon of hope, inspiration, and growth for all those who seek a more fulfilling life.


Thank you for being a part of this incredible journey. Together, we will continue to cultivate lasting symphonies of change, growth, and transformation.


Spiritual Growth and Higher Thinking

As I reflect on my journey from Wall Street to personal development, I am reminded of the profound impact spirituality has had on my growth and mindset. Belief in soul growth and facing fears are pivotal aspects of this transformation, allowing me to turn stress into opportunities for personal and spiritual development.


Embracing spirituality as a guiding force has been instrumental in shaping my perspective and driving me towards a more fulfilling life. It's not just about overcoming challenges; it's about evolving and aligning with a higher purpose.


Belief in Soul Growth and Facing Fears

One of the core principles that have guided me through this journey is the belief in soul growth. I firmly believe that our souls are on a continuous journey of learning and evolving. By acknowledging this belief, I have been able to approach challenges with a growth mindset, viewing them as opportunities for spiritual advancement.


Facing fears has been a transformative practice for me. Instead of shying away from fear, I have learned to confront it head-on. By embracing my fears and understanding the lessons they hold, I have been able to transform stressful situations into catalysts for personal growth.


Turning Stress into Growth Opportunities

Stress is inevitable, especially in high-pressure environments like Wall Street. However, I have learned to reframe stress as a potential growth opportunity. By shifting my perspective, I can extract valuable lessons from stressful situations and use them as stepping stones towards personal and spiritual development.


Every challenge presents an opportunity for growth. By embracing stress as a natural part of life and viewing it as a chance to learn and evolve, I have been able to navigate difficult circumstances with resilience and grace.


Embracing Spirituality as a Guiding Force

Spirituality has become the compass that guides my decisions and actions. By embracing spirituality as a guiding force, I have found clarity, purpose, and inner peace. Practices like meditation, prayer, and self-reflection have deepened my connection to something greater than myself.


Through spirituality, I have discovered a profound sense of purpose that transcends material success. It has allowed me to align my actions with my values and aspirations, leading to a more meaningful and fulfilling existence.


Finding Purpose

As I reflect on my journey from Wall Street to personal development, I realize that finding purpose has been the cornerstone of my transformation. Discovering personal purpose and direction has not only given me clarity but also a sense of fulfillment that I never experienced in my previous career.


One of the key lessons I've learned is to see challenges as growth opportunities. Instead of shying away from obstacles, I now embrace them as chances to learn, evolve, and become a better version of myself. Every setback is now viewed as a stepping stone towards personal and professional growth.


Living a more fulfilling and meaningful life is not just a goal; it's a daily practice. By aligning my actions with my values and purpose, I have found a deep sense of contentment and joy that transcends material success.


Embracing Purpose Every Day

For me, finding purpose is not a one-time event but an ongoing journey. It's about waking up each day with intention, passion, and a commitment to making a positive impact on the world around me. Whether it's through coaching, speaking, writing, or simply being present for others, I strive to live each moment with purpose.


Transforming Challenges into Opportunities

Every challenge I face is an opportunity to grow and evolve. Instead of being daunted by adversity, I now welcome it as a chance to test my resilience, creativity, and determination. By reframing challenges as opportunities for personal development, I have unlocked new levels of potential within myself.


Cultivating Meaning in Everyday Life

Living a fulfilling life is not about grand gestures or momentous achievements; it's about finding meaning in the everyday moments. Whether it's a quiet moment of reflection, a heartfelt conversation with a friend, or a small act of kindness, I seek to infuse every aspect of my life with purpose and significance.


The Power of Purpose

As I conclude this journey from Wall Street to personal development, I am reminded of the transformative power of purpose. By discovering my personal mission, embracing challenges as opportunities, and living with intention, I have found a deeper sense of fulfillment and joy than I ever thought possible. My hope is that my story inspires you to embark on your own quest for purpose and meaning, knowing that the journey itself is as rewarding as the destination.


As I conclude my story of leaving Wall Street behind for a life of personal development and purpose, I invite you to reflect on your own journey. Embrace change, face your fears, and seek out your true calling. Remember, the path to fulfillment may not always be easy, but it is always worth it. Let's continue to grow, learn, and inspire each other on this remarkable journey of self-discovery and transformation.


Frequently Asked Questions


Q: How did you overcome the fear of leaving a stable job? 

A: Understanding that fear is a tool for growth was key. I viewed fear as a flashlight highlighting my next level of expansion. Embracing fear and stepping out of my comfort zone was daunting but essential for my growth.


Q: What role did spirituality play in your journey? 

A: Spirituality was central to my transformation. It helped me connect with a higher consciousness, receive divine guidance, and view challenges as opportunities for growth. The practice of Kabbalah and other spiritual teachings provided a blueprint for achieving lasting fulfillment.


Q: How do you stay motivated and consistent? 

A: Consistency is a superpower accessible to everyone. Building a routine, setting clear goals, and staying committed even when progress seems slow are crucial. Celebrating small victories and maintaining a strong connection to my purpose also keep me motivated.


Q: What advice do you have for someone looking to reinvent themselves? 

A: Give yourself permission to be less than perfect. Take messy action, be consistent, and build a community. Don't seek validation from others; instead, focus on your growth and authenticity. Embrace fear as a sign of where you need to go next and stay committed to your purpose.


Q: How do you balance practical actions with spiritual growth? 

A: I believe in marrying practical steps with spiritual practices. Setting clear goals, taking consistent action, and using spiritual tools like meditation, visualization, and affirmations create a powerful synergy that accelerates growth and fulfillment.

Join The Brotherhood
By Nick Dougherty February 12, 2025
Valentine’s Day isn’t just about romance—it’s about connection, confidence, and commitment. Use this holiday as an opportunity to bring new students in with these low-cost, high-impact ideas that align with your martial arts studio’s mission. 1. “Heart of a Warrior” Parent & Child Free Class 💡 Concept: Promote bonding and discipline by inviting parents to train with their kids for free on Valentine’s Day. 🎯 Why It Works: Many parents want meaningful quality time with their kids. This class builds connection while showcasing your program. ✅ How to Execute: • Offer a one-day “Heart of a Warrior” family training session where parents and kids train together. • Make it interactive with fun drills, teamwork exercises, and life lessons on love through leadership and protection. • Give attending families a special offer if they enroll together. 2. “Bring Your Bestie” Buddy Pass 💡 Concept: Offer existing students a free pass for their friend to train with them for one week. 🎯 Why It Works: Friends training together increases commitment and fun, leading to a higher retention rate. ✅ How to Execute: • Give out limited-time “Bestie Buddy Passes” leading up to Valentine’s Day. • Create a friendly competition where the pair with the most classes attended wins a small prize (sticker, wristband, etc.). • End the week with a Bestie Belt Challenge—a fun drill where they help each other succeed. 3. “Protect Your Loved Ones” Self-Defense Seminar 💡 Concept: Host a free community self-defense workshop themed around protecting the people you love. 🎯 Why It Works: This empowers parents, kids, and couples, showing that martial arts isn’t just about fighting—it’s about keeping loved ones safe. ✅ How to Execute: • Keep it basic and engaging (situational awareness, escape drills, etc.). • Promote with “Who Would You Protect?” messaging—have people tag loved ones to attend together. • Offer attendees a discounted membership if they enroll as a duo (parent/child, siblings, friends). 4. “Love Yourself, Train for Free” Challenge 💡 Concept: Focus on self-love and self-improvement with a 7-day free challenge for new students. 🎯 Why It Works: February is prime time for goal-setting and personal development, especially after failed New Year’s resolutions. ✅ How to Execute: • Challenge runs for one week, including one free class and a simple at-home challenge (push-ups, mindfulness, journaling). • Use a special challenge tracker—those who complete all tasks get a free trial extension or discounted enrollment. • Promote the idea that “the best Valentine is YOU”—train for self-confidence and discipline. 5. “Power Couples” Valentine’s Day Sparring Event 💡 Concept: Create a fun couples event where partners train together in a lighthearted martial arts class. 🎯 Why It Works: Couples who train together stay together! This is a fun, unique date idea that gets them hooked on training. ✅ How to Execute: • Offer a free couple’s class with basic partner drills, pad work, and a mini-competition. • Keep it light and fun, adding partner teamwork exercises like helping each other perfect a kick. • Offer a discounted rate for couples who sign up together (or let one enroll and their partner train for free for a month). 6. “Warrior’s Heart” Valentine’s Day Card Giveaway 💡 Concept: Create custom martial arts-themed Valentine’s cards for students to hand out to their friends. 🎯 Why It Works: It’s an organic referral strategy—students naturally invite friends while sharing something fun. ✅ How to Execute: • Print simple custom cards that say “Train with me for FREE!” and include a guest pass. • Have kids hand them out at school, to teammates, or at other activities. • Offer a raffle entry for every friend that redeems a pass. 7. “Love the Journey” Social Media Giveaway 💡 Concept: Run a social media giveaway where people share what they love about martial arts for a chance to win a free month of training. 🎯 Why It Works: Encourages engagement and word-of-mouth marketing while getting new prospects interested. ✅ How to Execute: • Post: “Tell us what you LOVE about martial arts in the comments for a chance to win a free month!” • Require them to tag 2 friends (expands your reach). • Pick one winner at random, but offer all participants a limited-time discount to join. Final Thought: The Key is Engagement, Not Cost GRAB YOUR GRAPHICS HERE
By Nick Dougherty February 11, 2025
Why the First 100 Days Matter The first 100 days of a new student’s journey will determine whether they become a lifelong member or just another drop-off. The goal is to blow their minds at every step—showing them they made the right decision, reinforcing their commitment, and ensuring they experience everything they were promised as a lead. This isn’t just onboarding. This is a full-blown experience designed to create unstoppable loyalty. PHASE 1: THE IMMEDIATE IMPACT (Days 1-7) Objective: Make them feel like they joined something special. ✅ Day 1: The Red Carpet Welcome Personalized welcome video from the head instructor. Studio tour if not already given. Exclusive "Welcome to the Family" package (shirt, wristband, or special badge). Immediate invite to the Private Member Community (Facebook group, WhatsApp, etc.). First class follow-up: "How was your first session? Anything we can help with?" ✅ Day 2-3: The Commitment Reminder Send an email/SMS reminding them WHY they joined and the transformation ahead. Video of success stories from students just like them. Assign an accountability partner (a senior student or coach check-in system). ✅ Day 4-7: Reinforce Their Decision "Your first week down! Here’s what’s next!" email with milestones ahead. Share a "What to Expect in Month 1" roadmap. Offer a personalized challenge (ex: "Earn your first stripe by Day 30"). Midweek check-in from an instructor: "How are you feeling so far?" PHASE 2: CREATING MASSIVE VALUE (Days 8-30) Objective: Show them they’re getting MORE than they expected. ✅ Day 8-10: The First WIN Challenge Encourage them to share their experience in the private group. Offer their first milestone challenge (ex: "Show up 3 times this week = reward!"). ✅ Day 14: Shock & Awe Gift Surprise them with a free training resource, exclusive content, or VIP access to a special class. "We appreciate you! Here’s something extra for your commitment." ✅ Day 21: Unlock the Next Level First milestone review (personal feedback on progress). Reminder of why they started. Personal invite to something exclusive (a seminar, VIP event, or extra class). ✅ Day 30: "Your First 30 Days – Look at You Now!" A personal message celebrating their 30-day achievement. Highlight growth, progress, and improvements. "What’s Next?" preview of their next 30 days. A customized training plan for their next month. PHASE 3: BUILDING STRONG CONNECTIONS (Days 31-60) Objective: Deepen their ties to the community and future vision. ✅ Day 35-40: Invite-Only Challenge Special event or seminar for new students only. A buddy pass to bring a friend/family member. "Training isn’t just about the body—it’s about the tribe!" ✅ Day 45: Personal Progress Call 1-on-1 progress check-in. Adjust training goals based on feedback. "Here’s where you’re crushing it! Here’s where we’ll level up!" ✅ Day 50-55: Leadership Exposure Introduce them to a senior member or coach for a mentorship-style talk. "You’re past the beginner phase—time to start thinking bigger!" ✅ Day 60: The Family Bonding Experience Host a "Bring Your Family to Class" session. Strengthen outside support from their personal circles. Cement their feeling that they’re part of something bigger. PHASE 4: CEMENTING THEIR FUTURE (Days 61-100) Objective: Transform them from a student into a lifelong warrior. ✅ Day 65-70: "Why I Train" Reflection Have them write or record a video on what martial arts has done for them so far. Post in the community group to inspire others. ✅ Day 75: Special Advancement Opportunity A unique training opportunity (early testing invite, exclusive sparring session, etc.). "Not everyone gets this. You’ve EARNED it." ✅ Day 85-90: The Next-Level Commitment Offer an upgraded membership, private coaching, or leadership path. "You’re no longer just starting out. It’s time to level up!" ✅ Day 100: "You Made It – What’s Next?" Celebrate their journey and cement long-term retention. Special gift, recognition, or badge of honor for completing 100 days. Personal invite to become a mentor for new students . "You’re no longer a new student. You’re a part of this for LIFE." Why This Works 🔥 Most gyms & studios focus only on getting members, NOT keeping them. This system ensures they feel valued, engaged, and constantly progressing. 🔥 People don’t quit when they’re deeply connected to the community. These first 100 days create that connection. 🔥 By constantly reinforcing the value, members won’t second-guess their decision. Instead, they’ll be telling their friends and family to join! This isn’t just an onboarding process—it’s customer shock & awe. The result? More loyalty, fewer cancellations, and a thriving studio.  YOUR NEXT MOVE: Implement this 100-day shock system in your studio and start turning new leads into lifelong warriors. 👊🔥
By Nick Dougherty February 11, 2025
Why Most People Fail at Reels Creating Reels isn’t hard. Staying organized, consistent, and strategic is where most fail. This framework will help you build an effective Reels system that keeps your content sharp, engaging, and results-driven. 1. The Doc of Truth – Your Reels Blueprint Before making content, define your core message so every Reel aligns with your brand. Answer these questions: What is the purpose of your videos? What do you stand for? What do you stand against? Where are you taking people? What makes you unique? Who can back up what you say? What are people getting from you? Would anyone share your video? When they go to your IG page, can you turn a glance into a stare? Is there an easy way for new followers to get started? 2. Who Is Making the Reels? This is your TV show. Think about: Who is behind the production? It’s not about volume—it’s about context and clarity. Thumbnails should stand out and look unique. 3. Make 7-10 Reels at a Time Batch content creation to stay ahead. Then distribute across platforms. 4. One-Take vs. Multiple Takes One-take videos = Fast, raw, real. Multiple takes = More polished, but more time-consuming and expensive. 5. You Can’t Afford to Make Them Yourself It takes too long to shoot, edit, and post everything solo. Hire a content team or use a streamlined system. 6. Look Like a Pro High-quality visuals and sound matter. Keep branding consistent across Reels. 7. Every Video Should Follow a Framework Use proven formulas to make Reels engaging and effective. 7 Reasons Your Business Needs Reels More Reach: Instagram favors Reels, pushing them to new audiences. Higher Engagement: Short-form video captures attention faster. Better Brand Trust: Video builds deeper connections than images. Lead Generation: Reels turn viewers into followers, then customers. Algorithm Boost: IG rewards accounts that consistently post Reels. Shareable Content: Easy for followers to spread your message. SEO & Discoverability: Reels show up in search results, getting you found faster. 5 Other Ways to Use Reels & Where to Distribute Post to Facebook Reels – Expands reach to another massive audience. Upload as YouTube Shorts – Capitalize on YouTube’s push for short-form content. TikTok Reposts – Repurpose Reels onto TikTok for more engagement. Website Integration – Add Reels to your website to boost credibility. Email Marketing – Embed Reels in emails to keep subscribers engaged.  🔥 10 Instagram Reels Frameworks (Used by Top Creators) These frameworks are designed to grab attention, drive engagement, and increase reach . Hook → Teach → CTA (Call to Action) Start with an attention-grabbing question or statement. Teach a valuable tip in a concise way. End with a CTA (e.g., “Follow for more!” or “Comment below!”). Before & After Transformation Show a "before" state (struggling with a technique, fitness level, or skill). Transition to the "after" (mastering the technique, improvement, or success story). Challenge-Based Reels Introduce a martial arts challenge (e.g., “Try this kick combo!”). Show how to do it. Invite viewers to try and tag your studio. Behind-the-Scenes (BTS) Content Give a sneak peek into classes, instructor prep, or student training. Keep it raw and engaging (students sweating, sparring, celebrating wins). Reaction or Duet-Style Reels React to trending martial arts clips, fails, or highlights. Add your expert commentary or humor. Fast-Paced Montage with Music A mix of training shots, sparring, and students in action. Use high-energy music and quick transitions. “Mistakes to Avoid” Format Show a common mistake in martial arts. Explain why it's wrong. Demonstrate the correct way. “POV” (Point of View) Style Example: “POV: You just signed up for your first martial arts class.” Show the experience from a new student’s eyes. Storytelling (Personal Journey or Student Testimonial) Share a powerful transformation story (yours or a student’s). Use captions or voiceover to tell the story. “Listicle” (X Tips in X Seconds) Example: “3 Mistakes That Are Holding Back Your Kicks” Quick, informative, and engaging. 🥋 10 Instagram Reels Topics for Martial Arts Studio Owners These topics are designed to attract new students, engage the community, and build authority . “Why Every Kid Should Learn Martial Arts” Benefits like discipline, confidence, and self-defense. “3 Self-Defense Moves Everyone Should Know” Demonstrate easy-to-learn techniques. “How to Throw a Perfect Kick (Common Mistakes)” Teach proper form in an engaging way. “What to Expect in Your First Martial Arts Class” Ease the nerves of potential students. “My Biggest Martial Arts Fail (And What I Learned)” Share a personal or funny moment to build relatability. “Best Warm-Up for Fighters & Martial Artists” A quick and effective warm-up routine. “Student of the Month Highlight” Celebrate a student’s progress and dedication. “The #1 Myth About Martial Arts (Debunked)” Address common misconceptions like “Martial arts is just for fighters.” “How Martial Arts Can Help You in Real Life” Talk about confidence, focus, and discipline. “Funniest Things We Hear as Martial Arts Instructors” Share hilarious questions or comments from students. Final Thought Reels are non-negotiable for business growth. Stay consistent, follow the framework, and use Reels strategically to attract, engage, and convert your audience across multiple platforms. Get filming and start winning! 🎥🔥
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